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Ethical brand ratings and accreditation since 2001

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How ethical is L’Occitane?

L’Occitane is a brand of hair care products which has a below-benchmark score on The Good Shopping Guide’s Ethical Shampoo & Conditioner Ratings Table. Although L’Occitane has not yet met our ethical benchmark, we hope to see the brand make progress in the future.

We would have extra confidence in L’Occitane if it submitted itself to apply for Ethical Accreditation, whereby The Good Shopping Guide would make further detailed assessment and recommendations for ethical improvement.

Find out more about the ethical issues facing the Ethical Shampoo & Conditioner sector.

What does L’Occitane do?

L’Occitane was launched in 1976 in Provence, France, and makes a range of premium beauty and personal care products.

In which areas does L’Occitane perform poorly?

L’Occitane was marked down under our criteria for Organic and Vegetarian due to a lack of certification, and for Animal Welfare, as it confirms that its products are tested on animals in China. Find out more about how we rate by exploring our ethical criteria.

Past Criticisms of L’Occitane’s  record

In 2022 L’Occitane was given Ethical Consumer’s worst rating for its use of uncertified palm oil.

In which areas does L’Occitane score well for its ethics?

L’Occitane scores well for its Environmental Report, as it has an ESG Report containing lots of targets as well as evidence of progress made by the brand. We found no criticisms of L’Occitane relating to; GM, Nuclear Power, Fossil Fuels, Political Donations, Armaments or Irresponsible Marketing, so it scores well for these criteria. Find out more about how we rate by exploring our ethical criteria.

How can L’Occitane improve its ethical rating?

The below-benchmark score that L’Occitane is awarded with on The Good Shopping Guide’s Ethical Shampoo & Conditioner Ratings Table is the result of an evaluation of multiple ethical criteria.

To reach our minimum ethical benchmark and qualify for Ethical Accreditation, L’Occitane has some issues to resolve, including its lack of certification for Organic and Vegetarian products, and its use of animal testing. If it applies for Ethical Accreditation, The Good Shopping Guide will be able to give L’Occitane some guidance to improve on these areas.

Were you aware that your brand could benefit from Ethical Accreditation? Brands accredited by The Good Shopping Guide can display our ethical mark, showcasing to consumers that it is an ethical and sustainable brand. If you’re interested in learning more, please contact us or complete a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Irresponsible Marketing


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating