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Ethical brand ratings and accreditation since 2001

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Is L’OR an ethical coffee brand?

L’OR, a coffee brand owned by JAB Holding Company S.A.R.L., produces coffee pods, coffee machines and accessories such as coffee cups or spoons. Unfortunately, L’OR receives a poor score on The Good Shopping Guide’s Ethical Coffee Ratings Table and therefore cannot be classed as an ethical brand. If L’OR were to make some key improvements to its brand, it could apply for Ethical Accreditation. The Good Shopping Guide could then provide L’OR with recommendations on how to make ethical improvements to reach our minimum benchmark.

The Ethical Coffee Ratings Table shows how L’OR scores against other brands and can help you to learn more about what criteria needs to be met to be classed as an Ethical Coffee brand.

Is L’OR environmentally friendly?

L’OR scores well on our table for its Environmental Report. On its website, L’OR shares its sustainability plans and is also Rainforest Alliance Certified. Additionally, LO’R’s manufacturer’s parent company JDE Peets shares its sustainability programme which shows its sustainability targets for future years.

L’OR also receives a top score under Armaments due to a lack of negative records.
Where does L’OR need to improve its ethical score?
Unfortunately, L’OR receives a bottom score for Fairtrade as it has not received Fairtrade Certification. L’OR is not an Organic coffee brand so also receives a bottom score in this category.
Why does L’OR receive a bottom score for Political Donations?

L’OR receives a bottom score from The Good Shopping Guide due to its parent company JAB Holding Company donating over $995k in the 2018, 2020 and 2022 election cycles. The Good Shopping Guide believes that corporations should not fund political parties due to the evidence that it can distort the political process.

 What would help L’OR to improve its score? 

L’OR’s score on the Ethical Coffee Ratings Table is the result of a calculation of multiple ethical criteria carried out by The Good Shopping Guide. In order to see its place on the table rise and reach our minimum ethical benchmark, L’OR has some work to do. This includes improving upon its Fairtrade and Organic rating, as well as Political Donations.

If L’OR were to work on these bottom ratings and apply for Ethical Accreditation, it could see itself becoming one of The Good Shopping Guide’s top brands within the Ethical Coffee sector.

Do you run an ethical coffee company? Maybe you roast, grow, or sell single-origin beans or grounds, or you have a strict policy on the traceability of your sources. Perhaps you truly care about offering high-quality coffee at every point in the production chain and only use Fairtrade and organic beans. To begin, get in touch with us or complete our brief initial assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power



  • Animal Welfare



  • Armaments


  • Political Donations


  • Fairtrade



  • Ethical Accreditation


  • Public Record Criticisms


  • Public Record Criticisms+


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating