L’Oréal

Is L’Oréal an ethical brand?

A low ethical score is assigned to L’Oreal by The Good Shopping Guide; L’Oréal is a multinational corporation that owns several other well-known make-up and skincare brands, including its ‘own brand’, L’Oréal. Unfortunately, as indicated by its low Good Shopping Guide ethical score in our Ethical Skincare Ratings Table, this brand currently does not adhere to our fundamental ethical standards.

In which areas does L’Oréal score poorly?

There are no organic, vegan or vegetarian-approved cosmetics currently produced by L’Oréal, resulting in a bottom rating for the Organic and Vegetarian/Vegan Verified categories.

In recent election cycles, L’Oreal gave US political parties thousands of dollars, which is why L’Oréal receives a bottom rating in our Political Donations criterion. For additional information on these contributions, which were given to both Republican and Democratic candidates, see the Open Secrets website.

In what areas does L’Oréal perform well ethically?

The Good Shopping Guide carefully researches a brand’s Environmental Report since a brand or company’s documents relating to environmental issues frequently provide a good indication of that brand or company’s awareness of its impact on our planet.

Fortunately, the “L’Oréal for the Future” handbook has a long list of objectives for 2030 and 2025, including targets for biodiversity, water, and climate change. (For further information on them, see the report itself.) It is encouraging to hear from L’Oreal that they have established quantifiable goals for both their direct business operations and supply networks.

How can L’Oréal improve its ethical rating?

The Good Shopping Guide uses 15 ethical criteria to establish L’Oréal’s score. L’Oréal needs to address a number of ethical concerns, such as its political donations and lack of organic and vegan products, before it is able to meet our ethical benchmark.