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Ethical brand ratings and accreditation since 2001

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How ethical is Lunette?

Lunette is a brand of period products which has a good score on The Good Shopping Guide’s Ethical Period Products Ratings Table.

With an above-benchmark GSG score, Lunette can be considered an ethical brand. Lunette hasn’t yet applied for Ethical Accreditation, but its high score would mean that if it did, it would be able to display The Good Shopping Guide’s Ethical Mark.

We encourage other companies in the Ethical Period Products sector to follow Lunette’s example and adopt more ethical policies and practices.

What does Lunette do?

Lunette was founded in 2005 by Heli Kurjanen with a reusable menstrual cup and has now expanded to include a wider range of ‘intimate wellness’ products which include supplements, lubricants and condoms.

In which areas does Lunette perform well?

Lunette gets a top score for its Environmental Report as its ‘Our Mission’ page clearly sets out the brand’s ethos and environmental benefits. It also gets a top score for GM and Organic as it makes reusable products which are Oeko-Tex certified.

Lunette is awarded a top rating for Animal Welfare and Vegetarian as its products are certified by The Vegan Society. We found no criticisms of Lunette relating to Nuclear Power, Fossil Fuels, Animal Welfare, Armaments, Irresponsible Marketing or Political Donations, therefore the brand scores well for these criteria. Find out more about how we rate.

What can Lunette do to improve its score?

The above benchmark score that Lunette is awarded on The Good Shopping Guide’s Ethical Period Products Ratings Table is the result of an evaluation of multiple ethical criteria.

As Lunette already receives a top score in the Ethical Period Products sector, we encourage it to get in touch and apply for Ethical Accreditation, after which Lunette will be offered the use of The Good Shopping Guide Ethical Mark.

Were you aware that your brand could benefit from Ethical Accreditation? If accredited by The Good Shopping Guide, brands can display our Ethical Mark, showcasing to consumers that it is an ethical and sustainable supplier. If you’re interested in learning more, please contact us or complete a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Irresponsible Marketing


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating