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Ethical brand ratings and accreditation since 2001

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Good shopping guide ethical accreditation tick


How ethical is Lush?

Lush is a brand of toiletries which has a good score on The Good Shopping Guide’s Ethical Soap & Shower Gel Ratings Table.

With a high GSG score, Lush can be considered an ethical brand. Lush hasn’t yet applied for Ethical Accreditation, but its high score would mean that if it did, it would be able to display The Good Shopping Guide’s Ethical Mark on its products.

We encourage other companies in the Ethical Soap & Shower Gel sector to follow Lush’s example and adopt more ethical policies and practices.

What does Lush do?

Lush was founded in 1995 in the UK and has its headquarters in Poole, Dorset. Lush produces a range of natural cosmetics from perfume to make up to bath ballistics, and now has over 900 stores globally.

In which areas does Lush perform well?

Lush performs well for its robust Environmental Report which covers carbon emissions, packaging and rewilding initiatives. The brand also gets a top score for Vegetarian as it has products certified by The Vegan Society, and Animal Welfare as it has a thorough statement relating to animal testing on its website.

We found no criticisms relating to; GM, Nuclear Power, Fossil Fuels, Political Donations, Armaments or Irresponsible Marketing, therefore Lush scores well for these criteria. Find out more about our ethical criteria.

What can Lush do to improve its score?

The above benchmark score that Lush is awarded on The Good Shopping Guide’s Ethical Soap & Shower Gel Ratings Table is the result of an evaluation of multiple ethical criteria.

As Lush already receives a top score in the Ethical Soap & Shower Gel sector, The Good Shopping Guide encourages it to get in touch and apply for Ethical Accreditation. After sending in its application, Lush will be offered the use of The Good Shopping Guide ethical mark.

However, we would encourage Lush to gain Organic certification for its products in order to improve its score. If Lush applies for Ethical Accreditation, The Good Shopping Guide would be able to offer some guidance on this.

Were you aware that your brand could benefit from Ethical Accreditation? If accredited by The Good Shopping Guide, brands can display our Ethical Mark, showcasing to consumers that it is an ethical and sustainable supplier. If you’re interested in learning more, please contact us or complete a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Irresponsible Marketing


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


  • Ethical Innovator


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating