Macleans

Is Macleans an ethical toothpaste brand? 

Owned by Haleon Plc, Macleans is a below-benchmark toothpaste brand within The Good Shopping Guide’s Ethical Toothpaste Sector. As it does not yet meet our minimum benchmark, Macleans cannot be classed as an ethical toothpaste brand.

Do you want to see how other popular brands compare against Macleans within the Ethical Toothpaste Sector? Visit The Good Shopping Guide’s Toothpaste Ethical Ratings Table.  Our Ratings Table can teach you more about the criteria that our top-rated brands have fulfilled to reach our minimum ethical benchmark.

All brands are encouraged by The Good Shopping Guide to follow the example set by our top-rated brands and begin introducing more ethical practices.

Which categories does Macleans have a good score in?

Haleon, Aquafresh’s parent company, has sustainability information on its website, detailing its environmental commitments. As a result, Aquafresh receives a top rating for our Environmental Report category.

Which categories does Macleans have a bad score in?

As no Macleans products are certified organic or plant-based, Macleans receives a bottom rating for our Organic and Vegetarian/vegan categories.

What can Macleans do to improve its score? 

The below-benchmark score that Macleans receives within The Good Shopping Guide’s Ethical Toothpaste Sector is the outcome of a calculation of various ethical criteria.

To improve its overall GSG score, Macleans should work on improving its rating in the Organic, Animal Welfare, Vegetarian/vegan and Public Record Criticisms categories.

Were you aware that your Toothpaste brand could benefit from Ethical Accreditation? Our accredited brands proudly display our logo, displaying to consumers that its products are ethical and sustainable. The Good Shopping Guide’s Ratings Tables can show you which other brands within the Ethical Toothpaste Sector have achieved our ethics and sustainability certification. If you would like some more information, contact us or complete a free initial assessment form.