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Ethical brand ratings and accreditation since 2001

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Is Macleans an ethical toothpaste brand? 

Owned by GSK Plc, Macleans is a below-benchmark toothpaste brand within The Good Shopping Guide’s Ethical Toothpaste Sector.

As it does not yet meet our minimum benchmark, Macleans cannot be classed as an ethical toothpaste brand.

Despite its low score, we still encourage Macleans to get in touch and apply for Ethical Accreditation. By applying, The Good Shopping Guide would be able to provide Macleans with an assessment and some advice on how to work on its bottom scores.

Do you want to see how other popular brands compare against Macleans within the Ethical Toothpaste Sector? Visit The Good Shopping Guide’s Toothpaste Ethical Ratings Table.  Our Ratings Table can teach you more about the criteria that our top-rated brands have fulfilled to reach our minimum ethical benchmark.

All brands are encouraged by The Good Shopping Guide to follow the example set by our top-rated brands and begin introducing more ethical practices.

Does Macleans have an Environmental Report?

GSK, Aquafresh’s parent company, has a dedicated Environmental Sustainability page. It contains links to pages on various different sustainability-related topics such as climate and biodiversity. These pages contain targets and plans on how to achieve them.

As a result, Aquafresh receives a top rating for our Environmental Report category.

Why does Macleans receive a bottom rating for our Public Record Criticisms category?

Within the Corporate Information Transparency Index (CITI), GSK received a low score of 14.48/100.

The CITI is a system used for evaluating supply chain practices in China, especially regarding water pollution and environmental management. Scores are calculated using government compliance data, online monitoring data and third-party environmental audits, as well as trends in the environmental performance of factories in the company’s supply chains.

What can Macleans do to improve its score? 

The below-benchmark score that Macleans receives within The Good Shopping Guide’s Ethical Toothpaste Sector is the outcome of a calculation of various ethical criteria.

As it has a low score in the Ethical Toothpaste Sector we recommend that Macleans contact us and apply for Ethical Accreditation. After receiving its application, The Good Shopping Guide will offer Macleans some advice on how to work on its bottom scores.

Were you aware that your Toothpaste brand could benefit from Ethical Accreditation? Our accredited brands proudly display our logo, displaying to consumers that its products are ethical and sustainable. The Good Shopping Guide’s Ratings Tables can show you which other brands within the Ethical Toothpaste Sector have achieved our ethics and sustainability certification. If you would like some more information, contact us or complete a free initial assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Irresponsible Marketing


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


  • Public Record Criticisms+


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating