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Ethical brand ratings and accreditation since 2001

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Good shopping guide ethical accreditation tick


Is Miele an ethical and sustainable fridge-freezer brand? 

Launched in 1899, Miele is an above-benchmark brand within The Good Shopping Guide’s Ethical Fridges and Freezers sector.

Because Miele already has a top score, it is eligible for Ethical Accreditation.  All Miele needs to do is get in touch with us and apply. Once we receive its application, The Good Shopping Guide will provide Miele with the use of our ethical mark.

Are you interested in finding out how Miele compares to other brands within the Ethical Fridges and Freezers sector? Have a look at The Good Shopping Guide’s Fridges and Freezers Ethical Ratings Table.  From our Ratings Table, you can gain further insight into the criteria that our top-rated brands have fulfilled in order to reach our minimum ethical benchmark.

All brands are encouraged by The Good Shopping Guide to introduce more ethical and sustainable practices like our top-rated brands such as Miele.

What makes Miele such an ethical and sustainable brand?

Miele is awarded a top score in all of The Good Shopping Guide’s categories including Nuclear Power, Human Rights and Fossil Fuels.

However, we are particularly impressed with its recent Sustainability Report which awards Miele with a top score for The Good Shopping Guide’s Environmental Report category. The report outlines Miele’s goals for reducing carbon emissions and increasing recycling efforts, as well as tracking its progress on previous goals.

What can Miele do to improve its score? 

Miele’s above benchmark score within The Good Shopping Guide’s Ethical Fridges and Freezers sector is the result of an assessment of multiple ethical criteria.

As Miele already receives a top score in the Ethical Fridges and Freezers sector, The Good Shopping Guide encourages it to contact us and apply for Ethical Accreditation. By getting in touch and applying, Miele will be offered the use of The Good Shopping Guide mark.

Are you curious about how obtaining Ethical Accreditation could be beneficial for your brand? Accredited brands can display The Good Shopping Guide mark, showcasing to consumers that it can be trusted as an ethical and sustainable brand. Visit our Ratings Tables to learn about which brands have been awarded with our ethical certification.

Would you like more information? Please get in touch or fill out a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare



  • Armaments


  • Code of Conduct


  • Political Donations


  • Human Rights



  • Ethical Accreditation


  • Other Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating