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Ethical brand ratings and accreditation since 2001

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Good shopping guide ethical accreditation tick

Milk

How ethical is Milk?

Milk, a make-up brand, is one of The Good Shopping Guide’s well-rated ethical brands. Milk is owned by the Waldencast Acquisition Corporation. The brand receives an excellent Good Shopping Guide ethical score in our Ethical Make Up Ratings Table and therefore passes our ethical benchmark as a good ethical brand. 

We encourage other companies in the Make Up sector to follow Milk’s example and adopt more ethical policies and practices.

The team behind Milk

Mazdack Rassi, a co-founder of Milk, Dianna Ruth, a product developer, Georgie Greville, a seasoned Milk Girl and creative director, and Zanna Roberts Rassi, an E! News correspondent, founded Milk Makeup. At Milk Studios, the brand’s home base in downtown New York City, every part of the brand’s collection is designed in-house.

In what areas does Milk perform well? 

Milk has published an account of its ‘packaging journey’, as the brand seeks to improve its carbon footprint and reduce waste. 

As part of its Diversity & Inclusion Commitments, the brand has also pledged to represent LGBTQ persons and people of colour in its operations. The brand’s past humanitarian endeavours are also mentioned on this website, including donations to The Center (which aids the LGBTQ+ community) and The Fashion Scholarship Fund (which supports make up artists from Global Majority ethnicities and communities). 

For this, Milk has been rated well in our People ethical criteria.

How could Milk rate higher on our Ethical Make Up Ratings Tables? 

In order to attain our Ethical Accreditation, Milk should consider gaining an authoritative Organic certification, such as one from the Soil Association. Gaining Vegan or Vegetarian accreditation would also improve this brand’s ethical rating.

Ethical performance in category

0

GSG score

81
70

GSG category benchmark

100

Ethical Rating

Environment

  • Environmental Report

    Good

  • Genetic Modification

    Good

  • Organic

    Poor

  • Nuclear Power

    Good

Animal

  • Animal Welfare

    Good

  • Vegetarian/Vegan

    Poor

People

  • Armaments

    Good

  • Irresponsible Marketing

    Good

  • Political Donations

    Good

Other

  • Ethical Accreditation

    Acceptable

  • Public Record Criticisms

    Good

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