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Ethical brand ratings and accreditation since 2001

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Good shopping guide ethical accreditation tick


How ethical is Mornflake?

Mornflake is a brand of breakfast cereals which has a good score on The Good Shopping Guide’s Ethical Breakfast Cereals Ratings Table.

With a high GSG score, Mornflake can be considered an ethical brand. Mornflake hasn’t yet applied for Ethical Accreditation, but its high score would mean that if it did, it would be able to display The Good Shopping Guide’s Ethical Mark on its products.

We encourage other companies in the Ethical Breakfast Cereals sector to follow Mornflake’s example and adopt more ethical policies and practices.

What does Mornflake do?

Mornflake began as a miller almost 350 years ago in Cheshire and started selling oats commercially in 1945. It introduced its crisp cereal in 1990 and it has been in production ever since.

In which areas does Mornflake perform well?

Mornflake is awarded a top score for our Organic criterion, as the brand has products certified as organic. We found no criticisms of Mornflake relating to; GM, Nuclear, Fossil Fuels, Animal Welfare, Political Donations or Armaments, so the brand scores well across these criteria. Find out more about our ethical criteria.

What can Mornflake do to improve its score?

The above benchmark score that Mornflake is awarded on The Good Shopping Guide’s Ethical Breakfast Cereals Ratings Table is the result of an evaluation of multiple ethical criteria.

As Mornflake already receives a top score in the Ethical Breakfast Cereals sector, The Good Shopping Guide encourages it to get in touch and apply for Ethical Accreditation. After sending in its application, Mornflake will be offered the use of The Good Shopping Guide Ethical Mark.

Were you aware that your brand could benefit from Ethical Accreditation? If accredited by The Good Shopping Guide, brands can display our Ethical Mark, showcasing to consumers that it is an ethical and sustainable supplier. If you’re interested in learning more, please contact us or complete a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power


  • Fossil Fuels


  • Palm Oil Free



  • Animal Welfare



  • Armaments


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating