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Ethical brand ratings and accreditation since 2001

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Mr Muscle

Is Mr Muscle a sustainable cleaning products brand? 

Within The Good Shopping Guide’s Ethical Cleaning Products sector, Mr Muscle is a well-known brand. However, Mr Muscle has a below-benchmark score as it does not currently meet the minimum ethical benchmark.

Despite its popularity, Mr Muscle’s bottom score on The Good Shopping Guide’s Cleaning Products Ethical Ratings Table means it cannot yet be classed as an ethical cleaning products brand. Despite this, Mr Muscle is still encouraged to apply for Ethical Accreditation. When The Good Shopping Guide has received Mr Muscle’s application, it will offer the brand some tips on how to become more ethical and sustainable.

Are you interested in finding out how other brands rate against Mr Muscle within the Ethical Cleaning Products sector? Visit the Cleaning Products Ethical Ratings Table. From The Good Shopping Guide’s Ratings Tables, you can find out more about the criteria that our top-rated brands have fulfilled in order to achieve a top rating.

The Good Shopping Guide encourages all brands to follow the example set by our top-rated brands and begin introducing more ethical practices.

Why does Mr Muscle have a middle rating for our Environmental Report category? 

Mr Muscle’s parent company SC Johnson & Son’s most recent Sustainability Report is out of date and shares only a small amount of information.

However, SC Johnson & Son has several sustainability pages on its website. The pages include targets on recycling and plastics, as well as demonstrating evidence of progress.

Why does Mr Muscle have a bottom rating for our  Political Donations category? 

SC Johnson & Son has donated over $1.7 million within recent election cycles. Because this amount is above our threshold for a top or middle rating, Mr Muscle receives a bottom score in this category.

What can Mr Muscle do to improve its score? 

The below benchmark score that Mr Muscle receives on The Good Shopping Guide’s Cleaning Products Ethical Ratings Table is the outcome of an assessment of multiple ethical criteria.

Because of its low score within the Ethical Cleaning Products sector, Mr Muscle is not yet eligible for Ethical Accreditation. However, we still encourage Mr Muscle to contact us to apply. Once we have received Mr Muscle’s application, it will be offered some tailored advice on how to improve its bottom scores.

Did you know that Ethical Accreditation may be beneficial for your cleaning products brand? Accredited brands are able to display The Good Shopping Guide mark, showcasing to consumers that it can be trusted as an ethical and sustainable brand. To learn more about which brands within the Ethical Cleaning Products sector have been awarded with our ethical certification, visit our Ratings Tables. If you would like more information, please get in touch or fill out a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Nuclear Power


  • Toxic Chemicals Policy


  • Fossil Fuels



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating