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Ethical brand ratings and accreditation since 2001

Brand Ratings Table

Mr Muscle

Is Mr Muscle a sustainable cleaning products brand? 

Within The GOOD Shopping Guide’s Ethical Cleaning Products sector, Mr Muscle is a well-known brand. However, Mr Muscle has a below-benchmark score as it does not currently meet the minimum ethical benchmark.

Are you interested in finding out how other brands rate against Mr Muscle within the Ethical Cleaning Products sector? Visit the Cleaning Products Ethical Ratings Table. From The GOOD Shopping Guide’s Ratings Tables, you can find out more about the criteria that our top-rated brands have fulfilled in order to achieve a top rating.

The GOOD Shopping Guide encourages all brands to follow the example set by our top-rated brands and begin introducing more ethical practices.

What categories does Mr Muscle do well in?

Mr Muscle has obtained a top rating for Fossil Fuels and Armaments, as it has no negative links to these industries.

What categories does Mr Muscle do badly in?

SC Johnson & Son has millions of dollars within recent U.S. election cycles. Because this amount is above our threshold for a top or middle rating, Mr Muscle receives a bottom score in this category.

What can Mr Muscle do to improve its score? 

The below benchmark score that Mr Muscle receives on The GOOD Shopping Guide’s Cleaning Products Ethical Ratings Table is the outcome of an assessment of multiple ethical criteria. The brand has several categories to improve in before it can be considered an ethical brand. To start, we recommend its parent company ceases political donations in the United States.

Because of its low score within the Ethical Cleaning Products sector, Mr Muscle is not yet eligible for Ethical Accreditation. However, we still encourage Mr Muscle to contact us to apply. Once we have received Mr Muscle’s application, it will be offered some tailored advice on how to improve its bottom scores.

Did you know that Ethical Accreditation may be beneficial for your cleaning products brand? Accredited brands are able to display The GOOD Shopping Guide mark, showcasing to consumers that it can be trusted as an ethical and sustainable brand. To learn more about which brands within the Ethical Cleaning Products sector have been awarded with our ethical certification, visit our Ratings Tables. If you would like more information, please get in touch or fill out a Free Initial Assessment form.

Ethical performance in category

0

GSG score

23
75

GSG category benchmark

100

Ethical Rating

Environment

  • Environmental Report

    Acceptable

  • Toxic Chemicals Policy

    Acceptable

  • Fossil Fuels

    Good

  • Packaging

    Poor

Animal

  • Animal Welfare

    Poor

  • Vegetarian/Vegan Verified

    Poor

People

  • Armaments

    Good

  • Irresponsible Marketing

    Poor

  • Political Donations

    Poor

Other

  • Ethical Accreditation

    Poor

  • Public Record Criticisms

    Poor

= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating