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Ethical brand ratings and accreditation since 2001

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Mug Shot

How ethical and sustainable is Mug Shot? 

Mug Shot is included in The Good Shopping Guide’s Soups Ethical Ratings Table. Mug Shot has yet to meet our ethical standards, but we hope that in the future, the brand will make the necessary changes to become a more ethical organisation.

Are you interested in seeing how Mug Shot rates against other brands within the Ethical Soup Sector? Visit the Soup Ethical Ratings Table. From The Good Shopping Guide’s Ratings Tables, you can learn more about the criteria that our top-rated brands have fulfilled.

What does Mug Shot do?

Mug Shot is a brand owned by Symingtons which produces a range of food on the go. The brand offers Pasta, noodles and soups in a range of different flavours such as tomato & herb, original curry and chicken & mushroom. Mug Shot is offered in either sachet form, pots or mighty pots.

For which criteria does Mug Shot perform poorly?

Mug Shot received a low rating for its Environmental Report as parent company Symingtons has an extremely basic Sustainability page that only briefly mentions environmental initiatives. For a large company the environmental information provided is not good enough and we encourage this compare to do more to demonstrate its commitment to being a sustainable company.

Mug Shots are also not Organic, resulting in a bottom rating in this category as well.

In what areas does Mug Shot score well for its ethics?

Mug Shot receives a high score for its Genetic Modification Policy as it is stated that Symington does not purchase or use any Genetically Modified Ingredients.

How can Mug Shot improve its ethical rating?

The Ethical rating of a brand is divided into three categories by The Good Shopping Guide: the Environment, People and Animals. Find out more about how we rate.

Mug Shot may improve its rating and fulfil our fundamental ethical requirements by releasing a strong Environmental report detailing evidence of progress and detailed targets.

Are you curious about how obtaining Ethical Accreditation could be beneficial for your brand? Accredited brands can display The Good Shopping Guide mark, showcasing to consumers that it can be trusted as an ethical and sustainable brand. Visit our Ratings Tables to learn about which brands have been awarded with our ethical certification.

Would you like more information? Please get in touch or fill out a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating