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Ethical brand ratings and accreditation since 2001

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NARS

Is NARS a good brand for ethical consumers?

The Good Shopping Guide has conducted extensive research on the biggest brands in the beauty and Make Up sector, including NARS. Unfortunately, this brand has not reached our ethical benchmark, and therefore cannot yet be counted an ethical make up brand. NARS is owned by Shiseido Company Ltd, and receives a Good Shopping Guide score in our Ethical Make Up Ratings Table. Although NARS has not yet met our ethical benchmark, we hope to see the brand make progress in the future.

We would have extra confidence in this brand if it submitted itself to apply for Ethical Accreditation, whereby we would make further detailed assessments and recommendations for ethical improvement.

Is NARS Cruelty-Free?

Unfortunately, NARS does not score well under our Animal Welfare criteria. On the PETA website, Shiseido Cosmetics is listed as a company that DOES indeed test on animals. No comment has been made by NARS to refute this. NARS’ products also contain animal parts, and is therefore not suitable for vegans or vegetarians. 

Shiseido and palm oil

Shiseido also is guilty of using palm oil. It does not state publicly whether or not this palm-oil has been obtained ethically, and have made few to no positive pledges to reduce the use of this damaging crop. NARS’ parent company also scored only 8.4 out of 100 in a report from the Corporate Information Transparency Index (CITI). This index assesses supply chain procedures in China, especially with regard to environmental management and water pollution. 

How can NARS brand improve its ethical rating?

The Good Shopping Guide score results from multiple ethical criteria in relation to NARS. To reach our minimum ethical benchmark and qualify for Ethical Accreditation, NARS has some issues to resolve, including Shiseido’s use of palm oil, water wastage and misuse and animal testing.

Ethical performance in category

0

GSG score

41
75

GSG category benchmark

100

Ethical Rating

Environment

  • Environmental Report

    Good

  • Genetic Modification

    Good

  • Organic

    Poor

  • Nuclear Power

    Good

  • Fossil Fuels

    Good

Animal

  • Animal Welfare

    Poor

  • Vegetarian/Vegan Verified

    Poor

People

  • Armaments

    Good

  • Irresponsible Marketing

    Good

  • Political Donations

    Acceptable

Other

  • Ethical Accreditation

    Poor

  • Public Record Criticisms

    Poor

  • Public Record Criticisms+

    Poor

= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating