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Ethical brand ratings and accreditation since 2001

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How ethical is Naturaw?

Naturaw, an ethical pet food brand based in the UK, is one of The Good Shopping Guide’s top-rated ethical brands. 

The brand receives an excellent Good Shopping Guide ethical score of 91 in our Ethical Cat & Dog Food Ratings Table and successfully passes our ethical benchmark.

We encourage other companies in the Cat & Dog Food sector to follow Naturaw’s example and adopt more ethical policies and practices.

In which areas does Naturaw perform well?

Naturaw performs well across a range of ethical criteria within our Cat & Dog Food assessment, particularly in our Environment category.

Naturaw receives a top rating for Environmental Report and Genetic Modification, as a result of its strong environmental policies and opposition to using genetically modified ingredients in its products.

Additionally, Naturaw is awarded a top rating for Organic, due to having products certified by Organic Farmers & Growers (OF&G)

What makes Naturaw so sustainable?

Naturaw prides itself on its sustainable packaging, which is made from FSC-certified cardboard and sustainable vegetable-based inks. 

Moreover, the packaging is certified plastic free and fully compostable, which helps to reduce pollution and plastic waste within the Cat & Dog Food sector.

Naturaw also works with charities on important environmental projects. The brand has partnered with One Tree Planted to support its reforestation projects by donating one tree for every subscription purchased with the brand. So far, Naturaw has planted over 5000 trees!

How did Naturaw attain Ethical Accreditation?

Naturaw has attained Ethical Accreditation from The Good Shopping Guide. This involved an application process and a full review of the brand’s ethical policies and practices. Naturaw is subject to an annual review to ensure the company maintains high ethical standards.

As a result, Naturaw is permitted to use our Good Shopping Guide Ethical logo, which certifies the brand’s ethical status and allows consumers to recognise Naturaw as an ethical brand.

Ethical performance in category


GSG score


GSG category benchmark


Awarded Ethical Accreditation

Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power



  • Animal Welfare


  • Vegetarian/Vegan



  • Armaments


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating