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Ethical brand ratings and accreditation since 2001

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How ethical is Naturli’?

Naturli’ is a brand of spread which has a good score on The Good Shopping Guide’s Ethical Butter, Margarine & Spreads Ratings Table.

With a high GSG score, Naturli’ can be considered an ethical brand. Naturli’ hasn’t yet applied for Ethical Accreditation, but its high score would mean that if it did, it would be able to display The Good Shopping Guide’s Ethical Mark on its products.

We encourage other companies in the Butter, Margarine & Spreads sector to follow Naturli’s example and adopt more ethical policies and practices.

What does Naturli’ do?

Naturli’ is a vegan alternative to butter. It is owned by the Danish brand Dragsbeak, which is itself owned by the Norwegian food manufacturer Orkla. Naturli’ spread is available in block and spreadable varieties.

In which areas does Naturli’ perform well?

Naturli’ gets a good score for its Environmental Report, thanks to a detailed page on the website of its parent company, Orkla, covering the brand’s targets for 2025. It also gets a top rating for our GM criterion, as Orkla has a statement opposing the use of GMOs.

Naturli’ scores well across our criteria for Nuclear, Fossil Fuels, Political Donations and Armaments due to a lack of any public records criticisms. Find out more about our ethical criteria.

What can Naturli’ do to improve its score?

The above benchmark score that Naturli’ is awarded on The Good Shopping Guide’s Ethical Butter, Margarine & Spreads Ratings Table is the result of an evaluation of multiple ethical criteria.

As Naturli’ already receives a top score in the Ethical Butter, Margarine & Spreads sector, The Good Shopping Guide encourages it to get in touch and apply for Ethical Accreditation. After sending in its application, Naturli’ will be offered the use of The Good Shopping Guide Ethical Mark. Naturli’ could further improve its score by gaining Organic certification.

Were you aware that your brand could benefit from Ethical Accreditation? If accredited by The Good Shopping Guide, brands can display our Ethical Mark, showcasing to consumers that it is an ethical and sustainable supplier.

If you’re interested in learning more about how to attain Ethical Accreditation, please contact us or complete a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


  • Ethical Innovator


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating