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Ethical brand ratings and accreditation since 2001

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Good shopping guide ethical accreditation tick


How ethical is Naturya?

Naturya is a brand of breakfast cereals which has a good score on The Good Shopping Guide’s Ethical Breakfast Cereals Ratings Table.

With a high GSG score, Naturya can be considered an ethical brand. Naturya hasn’t yet applied for Ethical Accreditation, but its high score would mean that if it did, it would be able to display The Good Shopping Guide’s Ethical Mark on its products.

We encourage other companies in the Ethical Breakfast Cereals sector to follow Naturya’s example and adopt more ethical policies and practices.

What does Naturya do?

Naturya states that it creates “delicious, high-quality superfoods designed to help nourish your body. We source nature’s most powerful and nutrient-dense ingredients…from around the world and design scientifically backed products to support your health & wellbeing.”

In which areas does Naturya perform well?

Naturya is awarded a top score for our GM and Palm Oil criteria, as its status as organic certified and palm oil free certified confirms that the brand does not use these ingredients. Naturya is awarded a middle rating for its Environmental Report as its About Us page does allude to sustainability but does not cover any clear targets or evidence of progress to support this. Find out more about our ethical criteria.

What can Naturya do to improve its score?

The above benchmark score that Naturya is awarded on The Good Shopping Guide’s Ethical Breakfast Cereals Ratings Table is the result of an evaluation of multiple ethical criteria.

As Naturya already receives a top score in the Ethical Breakfast Cereals sector, The Good Shopping Guide encourages it to get in touch and apply for Ethical Accreditation. After sending in its application, Naturya will be offered the use of The Good Shopping Guide Ethical Mark.

Were you aware that your brand could benefit from Ethical Accreditation? If accredited by The Good Shopping Guide, brands can display our Ethical Mark, showcasing to consumers that it is an ethical and sustainable supplier. If you’re interested in learning more, please contact us or complete a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power


  • Fossil Fuels


  • Palm Oil Free



  • Animal Welfare



  • Armaments


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating