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Ethical brand ratings and accreditation since 2001

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Good shopping guide ethical accreditation tick


How ethical is Naty?

Naty is a brand of period products which has a good score on The Good Shopping Guide’s Ethical Period Products Ratings Table.

With an above-benchmark GSG score, Naty can be considered an ethical brand. Naty hasn’t yet applied for Ethical Accreditation, but its high score would mean that if it did, it would be able to display The Good Shopping Guide’s Ethical Mark.

We encourage other companies in the Ethical Period Products sector to follow Naty’s example and adopt more ethical policies and practices.

What does Naty do?

Naty was started as a plant-based nappy brand in 1994 by a Swedish mother, and has since expanded its product range to include those for babies and period care.

In which areas does Naty perform well?

Naty gets a top score for its Environmental Report as the brand has a Sustainability page with information about the brand’s use of 0% toxic chemicals and compostable materials. Naty is also awarded a top rating for Animal Welfare and Vegetarian as its products are certified by V-Label and it has an ATP Statement on its website.

Naty has GOTS certified tampons and most of its products are certified by either ECOCERT or Oeko-Tex, or have a Non-GMO statement associated, so Naty gets a top score for GM and Organic.

We found no criticisms of Naty relating to; Nuclear Power, Fossil Fuels, Armaments, Irresponsible Marketing or Political Donations, therefore the brand scores well for these criteria. Find out more about how we rate.

What can Naty do to improve its score?

The above benchmark score that Naty is awarded on The Good Shopping Guide’s Ethical Period Products Ratings Table is the result of an evaluation of multiple ethical criteria.

As Naty already receives a top score in the Ethical Period Products sector, we encourage it to get in touch and apply for Ethical Accreditation, after which Naty will be offered the use of The Good Shopping Guide Ethical Mark.

Were you aware that your brand could benefit from Ethical Accreditation? If accredited by The Good Shopping Guide, brands can display our Ethical Mark, showcasing to consumers that it is an ethical and sustainable supplier. If you’re interested in learning more, please contact us or complete a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Irresponsible Marketing


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating