Naty

How ethical is Naty?

Naty is a brand of nappies which has achieved an acceptable score on The Good Shopping Guide’s Ethical Nappies Ratings Table but Ethical Accreditation has not yet been achieved. This is important because it provides additional warranty on the company’s wider ethical, sustainable, and social policies and records.

Read more about the issues facing the Ethical Nappies sector and find out which companies have achieved accreditation for their commitment to being ethical and sustainable.

What does Naty do?

Naty was started as a plant-based nappy brand in 1994 by a Swedish mother, and has since expanded its product range to include those for babies and period care.

In which areas does Naty perform well?

Naty gets a top score for its Environmental Report as the brand has sustainability information about the brand’s use of 0% toxic chemicals and compostable materials. Naty is also awarded a top rating for Animal Welfare as its products are certified by V-Label and it has an ATP Statement on its website.

For its clear ethos with a focus on sustainability, Naty has been awarded our Ethical Innovator criterion. Find out more about how we rate.

What can Naty do to improve its ethical score?

Naty is encouraged to apply for Ethical Accreditation. If successful in its application, Naty would join the certified ethical brands leading the way in progressive and sustainable practices and be permitted to display The Good Shopping Guide’s Ethical Mark in its communications.

If you’re interested in learning more about achieving Ethical Accreditation for your brand, please contact us or complete a Free Initial Assessment form.