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Ethical brand ratings and accreditation since 2001

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Good shopping guide ethical accreditation tick


How ethical is neat.?

neat. is a brand of toiletries which has a good score on The Good Shopping Guide’s Ethical Soap & Shower Gel Ratings Table.

With a high GSG score, neat. can be considered an ethical brand. neat. hasn’t yet applied for Ethical Accreditation, but its high score would mean that if it did, it would be able to display The Good Shopping Guide’s Ethical Mark on its products.

We encourage other companies in the Ethical Soap & Shower Gel sector to follow neat.’s example and adopt more ethical policies and practices.

What does neat. do?

neat. Makes a range of home cleaning and personal care products with natural ingredients and minimal waste.

In which areas does neat. perform well?

neat. performs well for its robust Environmental Report which covers minimising water use, natural ingredients and refillable packaging. The brand gets a middle rating for Animal Welfare as it has a statement relating to animal testing on its website but no certification as yet.

We found no criticisms relating to; GM, Nuclear Power, Fossil Fuels, Political Donations, Armaments or Irresponsible Marketing, therefore neat. scores well for these criteria. Find out more about our ethical criteria.

What can neat. do to improve its score?

The above benchmark score that neat. is awarded on The Good Shopping Guide’s Ethical Soap & Shower Gel Ratings Table is the result of an evaluation of multiple ethical criteria.

As neat. already receives a top score in the Ethical Soap & Shower Gel sector, The Good Shopping Guide encourages it to get in touch and apply for Ethical Accreditation. After sending in its application, neat. will be offered the use of The Good Shopping Guide ethical mark.

However, we would encourage neat. to gain Organic and Vegetarian certification for its products in order to improve its score for these criteria. If neat. applies for Ethical Accreditation, The Good Shopping Guide would be able to offer some guidance on this.

Were you aware that your brand could benefit from Ethical Accreditation? If accredited by The Good Shopping Guide, brands can display our Ethical Mark, showcasing to consumers that it is an ethical and sustainable supplier. If you’re interested in learning more, please contact us or complete a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Irresponsible Marketing


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating