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Ethical brand ratings and accreditation since 2001

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NFU Mutual

How ethical is NFU Mutual?

NFU Mutual is an insurance company which has achieved an acceptable score on The Good Shopping Guide’s Ethical Insurance Ratings Table but Ethical Accreditation has not yet been achieved.  This is important because it provides additional verification on the company’s wider ethical, sustainable, and social policies and records.

Read more about the issues facing the Ethical Insurance sector and find out which companies have achieved accreditation for their commitment to being ethical and sustainable.

What does NFU Mutual do?

NFU Mutual is a UK insurance company, which is owned by its policyholder members. NFU are the initials of the National Farmers’ Union, and the company was originally founded by seven farmers in Warwickshire in 1910.

In which areas does NFU Mutual perform well?

NFU Mutual receives a top rating in the Environmental Destruction, Irresponsible Lending and Other Criticisms categories, due to a lack of negative records.

The above benchmark score that NFU Mutual receives appears on The Good Shopping Guide’s Ethical Insurance Ratings Table is the result of an evaluation of multiple ethical criteria. Find out more about how we rate.

What can NFU Mutual do to improve its score?

NFU Mutual receives a bottom rating for Responsible Investment Policy, as it only mentions some controversial industries it excludes investment in, omitting some important sectors. In order to improve its ethical score, NFU Mutual must introduce more stringent restrictions on controversial investments.

If it applies for Ethical Accreditation, The Good Shopping Guide would be able to offer some guidance on this to enable NFU Mutual to improve its score. If successful in its application, NFU Mutual would join the certified ethical brands leading the way in progressive and sustainable practices and be permitted to display The Good Shopping Guide’s Ethical Mark in its communications.

If you’re interested in learning more about achieving Ethical Accreditation for your brand, please contact us or complete a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Environmental Destruction


  • Carbon Disclosure & Reduction Targets



  • Irresponsible Lending


  • Political Donations



  • Ethical Accreditation


  • Responsible Investment Policy


  • Other Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating