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Ethical brand ratings and accreditation since 2001

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NFU Mutual

Is NFU Mutual classed as an ethical insurance brand?

NFU Mutual, also known as The National Farmers Union Mutual Society Ltd is one of The Good Shopping Guide’s top-rated brands in the Ethical Insurance sector.

Due to its excellent top score, NFU Mutual is classed as an ethical insurance brand and if it applied for Ethical Accreditation we could award it with our Ethical Mark. The Good Shopping Guide’s logo could then be displayed by NFU Mutual and would reassure its customers that it is an ethical brand.

To see how well other brands rate against NFU Mutual within the Ethical Insurance sector, have a look at the Ethical Insurance Ratings Table. It can help you to find out more about the criteria that a brand has to meet in order to meet our minimum Ethical Benchmark.

The Good Shopping Guide encourages all brands to follow in the footsteps of our top-rated brands and adopt more sustainable policies and apply for Ethical Accreditation.

What makes NFU Mutual a top-rated brand?

NFU Mutual receives a top score in the majority of our categories including Environmental Destruction and Political Donations. However, we are especially pleased with its score for its Environmental Report. NFU Mutual’s website includes lots of sustainability targets, including several goals for reducing its carbon emissions and renewable energy consumption.

Additionally, NFU Mutual was awarded a top rating for Carbon Disclosure & Reduction Targets, due to its Net Zero goal and full disclosure of its Scope 1, 2 and 3 emissions.

What does NFU Mutual receive a bottom score for?

NFU Mutual receives a middle rating for its Responsible Investment Policy. On its website, NFU Mutual has a page on Environmental, Social and Governance Investing (ESG) which mentions integrating factors into their investments. Unfortunately, the page is not very detailed and does not mention any exclusions which is why it receives a middle score.

What can NFU Mutual do to improve its score?

NFU Mutual’s high score within The Good Shopping Guide is the outcome of a calculation of multiple ethical criteria. By improving upon its middle and bottom scores, NFU Mutual could see its score rise to become one of the top insurance providers within The Good Shopping Guide. As it already meets our minimum Ethical Benchmark, we encourage NFU Mutual to apply for Ethical Accreditation so that we can award it with our Ethical Mark (logo) and Accreditation status.

Do you think that your insurance brand would benefit from Ethical Accreditation? Visit The Good Shopping Guide’s Ratings Tables to see which other brands within the Ethical Insurance sector have received our ethical logo. Get in touch with us for more information, or you can fill out an initial ethical and sustainability assessment form, which evaluates brand ethics.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Environmental Destruction


  • Carbon Disclosure & Reduction Targets



  • Irresponsible Lending


  • Political Donations



  • Ethical Accreditation


  • Responsible Investment Policy


  • Other Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating