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Ethical brand ratings and accreditation since 2001

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How ethical and sustainable is Nimble? 

Nimble is included in The Good Shopping Guide’s Laundry Detergent Ethical Ratings Table. Nimble has yet to meet our ethical standards, but we believe that in the future, the brand will make the necessary changes to function as a more ethical organisation. Nimble might increase consumer trust by applying for Ethical Accreditation, which would include a more complete examination and suggestions for ethical development.

Are you interested in seeing how Nimble rates against other brands within the Ethical Laundry Detergent Sector? Visit the Laundry Detergent Ethical Ratings Table. From The Good Shopping Guide’s Ratings Tables, you can learn more about the criteria that our top-rated brands have fulfilled.

What does Nimble do?

Nimble babies was founded in 2015 by chemist Von Sy to create a product that helps to clean babies milk bottles. Nimble babies products can now be found online and in more than 900 stores across the UK. Nimble sells Laundry products that claim to be baby safe as well as bottle cleaning, surface cleaning and hand sanitiser spray.

For which criteria does Nimble perform poorly? 

Nimble received a low rating for its Toxic Chemicals Policy as no information on chemical usage could be found. Nimble also received a middle rating for its Environmental Report as the brands ‘About us’ page mentions Vegan and cruelty free products but the company does not have any mention of environmental commitments or discusses sustainability as a value.

In what areas does Nimble score well for its ethics?

Nimble receives a high score as all of its products are Vegan Society certified and Cruelty-free. It also receives a high rating for all of our Animal and People categories with no Public Record criticisms.

How can Nimble improve its ethical rating?

The Ethical rating of a brand is divided into three categories by The Good Shopping Guide: the Environment, People and Animals. Find out more about how we rate.

Nimble may improve its rating and fulfil our fundamental ethical requirements by releasing a policy on Toxic chemical usage as well as releasing a detailed Environmental Report with targets.

Are you curious about how obtaining Ethical Accreditation could be beneficial for your brand? Accredited brands can display The Good Shopping Guide mark, showcasing to consumers that it can be trusted as an ethical and sustainable brand. Visit our Ratings Tables to learn about which brands have been awarded with our ethical certification.

Would you like more information? Please get in touch or fill out a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Nuclear Power


  • Toxic Chemicals Policy


  • Fossil Fuels



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating