Ninja

How ethical is Ninja?

Ninja is an appliance brand which is part of Shark. The Ninja brand was launched in 2009 by SharkNinja’s president, Mark Barrocas.

Ninja has achieved an acceptable score on The Good Shopping Guide’s Ethical Kitchen Appliances Ratings Table but Ethical Accreditation has not yet been achieved. This is important because it provides additional warranty on the company’s wider ethical, sustainable, and social policies and records.

Read more about the issues facing the Ethical Kitchen Appliances sector and find out which companies have achieved accreditation for their commitment to being ethical and sustainable.

 

In which areas does Ninja perform well?

Ninja performs well for most of our criteria. It receives a middle rating for its Code of Conduct as this is a little brief and does not cover its supply chains in detail.

The above benchmark score that Ninja is awarded on The Good Shopping Guide’s Ethical Kitchen Appliances Ratings Table is the result of an evaluation of multiple ethical criteria.

 

What can Ninja do to improve its ethical score?

Ninja is encouraged to apply for Ethical Accreditation. If successful in its application, Ninja would join the certified ethical brands leading the way in progressive and sustainable practices and be permitted to display The Good Shopping Guide’s Ethical Mark in its communications.

To further increase its score, Ninja could add more targets to its ESG Report, as it currently has a bottom rating for its Environmental Report.

If you’re interested in learning more about achieving Ethical Accreditation for your brand, please contact us or complete a Free Initial Assessment form.