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Ethical brand ratings and accreditation since 2001

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Nivea Sun

How ethical and sustainable is Nivea Sun? 

Nivea Sun is included in The Good Shopping Guide‘s Sun Protection Ethical Ratings Table. Although Nivea Sun hasn’t yet lived up to our ethical criteria, we think that eventually the company will adapt in order to operate in a more ethical manner.

By requesting Ethical Accreditation, which would entail a more thorough investigation and recommendations for ethical development, Nivea Sun may boost consumer trust.

What does Nivea Sun do?

Nivea began in 1890 started by Dr Troplowitz. Nivea sells a range of skincare products such as deodorant, skincare, lip care and sun cream. Nivea has a page on its history and one on Sustainability. Beiersdorf AG is the company brand behind Nivea Sun that is 50.4% owned by Maxingvest AG.

For which criteria does Nivea Sun perform poorly? 

Nivea Sun received a low rating for the Organic category, as it does not offer any products that are certified organic.

Additionally, the brand’s parent company, Beiersdorf, has an Animal Testing Policy confirming that the company tests on animals when this is required by law. This has resulted in a bottom rating in the Animal Welfare criterion.

In what areas does Nivea Sun score well for its ethics?

Nivea Sun receives a high score for Nuclear Power, Fossil Fuels and Armaments, as neither the brand nor either of its parent companies have been linked to these controversial industries.

How can Nivea Sun improve its ethical rating?

The Ethical rating of a brand is divided into three categories by The Good Shopping Guide: the Environment, People and Animals. Find out more about how we rate.

Nivea Sun might apply for Ethical Accreditation for more detailed guidance on how to improve. Nivea Sun may improve its rating and fulfil our fundamental ethical requirements by introducing an Organic range and ceasing all animal testing.

Why not check out The Good Shopping Guide‘s Ethical Accreditation if you work for or with a sun protection company that places ethics high on its priority list? This ethical accreditation has already benefited brands such as Tropic Skincare, Green People and Incognito.

Contact us to learn more, or complete our short form for a Free Initial Assessment.

Ethical performance in category

0

GSG score

47
67

GSG category benchmark

100

Ethical Rating

Environment

  • Environmental Report

    Good

  • Genetic Modification

    Good

  • Organic

    Poor

  • Nuclear Power

    Good

  • Fossil Fuels

    Good

Animal

  • Animal Welfare

    Poor

  • Vegetarian/Vegan Verified

    Acceptable

People

  • Armaments

    Good

  • Irresponsible Marketing

    Poor

  • Political Donations

    Good

Other

  • Ethical Accreditation

    Poor

  • Public Record Criticisms

    Poor

= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating