No.7

Is No.7 an ethical brand?

No.7 is a skincare brand owned by Sycamore Partners. It receives a poor GOOD Shopping Guide score on our Ethical Skincare Ratings Table. No.7 has many issues to address and should change its business activities in order to reach our ethical benchmark and achieve Ethical Accreditation. Much of No.7’s poor ethical business practices come as a result of being owned by an infamous global corporation.

In which areas does No.7 score poorly?

Although No.7 states that it is “against animal testing” and that none of its products is sold in-store in mainland China, its parent company, The Boots Group confirms that it allows animal testing when required by law. Consequently, No.7 receives a bottom rating for Animal Welfare.

Therefore, consumers wanting to purchase fully cruelty-free products may want to steer clear of No.7.

Additionally, as Boots makes regular political donations in the United States, which amounts to millions of dollars, No.7 receives a bottom rating for Political Donations.

In which areas does No.7 score well?

No.7 receives a middle rating for Vegetarian/Vegan Verified, as although its products are not certified by any external organisation, it claims to have some vegan friendly products within its range.