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Ethical brand ratings and accreditation since 2001

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How ethical and sustainable is Nutmeg?

Nutmeg is included in The Good Shopping Guide’s Ethical Pensions Ratings Table. Nutmeg has yet to meet our ethical standards and unfortunately receives one of the lowest scores in the sector.

More information on the necessity of Ethical Pensions may be found in The Good Shopping Guide to Ethical Pension Companies.Then, in our Ethical Pension Rating Table, compare it to other Pension providers.

What does Nutmeg do?

Nutmeg is owned by JP Morgan Chase & Co, it is a UK pension provider and is the UK’s first online discretionary investment management company. The company offers pensions, ISAs and general investment accounts.

For which criteria does Nutmeg perform poorly? 
Nutmeg receives a low rating for many of our research categories, including Environmental Destruction, Irresponsible Lending and Political Donations.

The pension provider’s parent company JPMorgan Chase was listed as one of the top 40 investors in companies linked to Amazon deforestation in a report by Amazon Watch after providing approximately $532 million to environmentally destructive mining companies in recent years.

The company also contributed over $300 billion in financing fossil fuel companies since the Paris Agreement. Read more on this environmental story here.

The International Campaign to Abolish Nuclear Weapons exposed JPMorgan Chase for the financing of nuclear weapons after contributing a total of $32.5 million; read more on this report of nuclear weaponry here.

In what areas does Nutmeg score well for its ethics?

Although Nutmeg does not achieve a top rating in any of the research categories for the Pensions sector, the brand does receive a middle rating for Carbon Disclosure & Reduction Targets.

This is due to JPMorgan Chase’s disclosure of its carbon emissions, along with its targets to reduce its carbon footprint in the future.

How can Nutmeg improve its Ethical Rating?

The Ethical Rating of a brand is divided into three research and ratings categories by The Good Shopping Guide: the Environment, People and Animals.

Nutmeg may improve its rating and fulfil our fundamental ethical requirements by a review of its parent company’s financial decisions and which companies it chooses to support and finance.

Why not check out The Good Shopping Guide’s Ethical Accreditation if you work for or with a Pension company seeking to improve its CSR or gain an independent sustainability certification? This certification of sustainability and ethics has benefited the pension provider, Aviva.

Contact us to learn more about Ethical Accreditation, or complete our short form for an initial evaluation of brand ethics and sustainability.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Environmental Destruction


  • Carbon Disclosure & Reduction Targets



  • Irresponsible Lending


  • Political Donations



  • Ethical Accreditation


  • Responsible Investment Policy


  • Other Criticisms


  • Other Criticisms+


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating