Oral B

Is Oral B an ethical toothpaste brand? 

Owned by The Procter and Gamble Company (P&G), Oral B is a well-known toothpaste brand which was founded in the United States.

Despite its popularity, Oral B receives a below benchmark score within The Good Shopping Guide’s Ethical Toothpaste Sector. Because of its low score, Oral B does not yet meet our minimum benchmark and cannot be classed as an ethical toothpaste brand.

Do you want to find out how other popular brands compare against Oral B within the Ethical Toothpaste Sector? Visit The Good Shopping Guide’s Toothpaste Ethical Ratings Table.  Our Ratings Table can help you to learn more about the criteria that our top-rated brands have fulfilled to reach our minimum ethical benchmark.

All brands are encouraged by The Good Shopping Guide to follow the example set by our top-rated brands and begin introducing more sustainable policies.

In which categories does Oral B score well?

Oral B receives a top rating in the Environmental Report category. P&G, Oral B’s parent company, has a Citizenship Report detailing its environmental commitments and goals for future progress.

In which categories does Oral B score poorly?

Oral B unfortunately receives a bottom rating in the Animal Welfare criterion, as P&G allows its products to be tested on animals when required by law.

Additionally, due to its ownership by P&G, Oral B receives a bottom rating in the Public Record Criticisms criterion. This is because P&G has been criticised for numerous unethical practices, including human rights abuses, plastic pollution and deforestation.

What can Oral B do to improve its score? 

Oral B’s below benchmark score within The Good Shopping Guide’s Ethical Toothpaste Sector is the outcome of a calculation of multiple ethical criteria.

If Oral B wants to achieve a higher GSG score, the company should work improving its low ratings, such as in the Animal Welfare and Public Record Criticisms categories.

Were you aware that your Toothpaste brand could benefit from Ethical Accreditation? Our accredited brands proudly display our logo, showcasing to consumers that its products are ethical and sustainable. The Good Shopping Guide’s Ratings Tables can show you which other brands within the  Ethical Toothpaste Sector have achieved our ethics and sustainability certification. If you would like some more information, please contact us or fill out a free initial assessment form.