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Ethical brand ratings and accreditation since 2001

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Oral B

Is Oral B an ethical toothpaste brand? 

Owned by The Procter and Gamble Company, Oral B is a well-known toothpaste brand which was founded in the United States.

Despite its popularity, Oral B receives a below benchmark score within The Good Shopping Guide’s Ethical Toothpaste Sector. Because of its low score, Oral B does not yet meet our minimum benchmark and cannot be classed as an ethical toothpaste brand.

Although it doesn’t yet reach our minimum ethical benchmark, we still encourage Oral B to contact us and apply for Ethical Accreditation. By applying, The Good Shopping Guide would offer Oral B an evaluation and some advice on how to work on its bottom scores.

Do you want to find out how other popular brands compare against Oral B within the Ethical Toothpaste Sector? Visit The Good Shopping Guide’s Toothpaste Ethical Ratings Table.  Our Ratings Table can help you to learn more about the criteria that our top-rated brands have fulfilled to reach our minimum ethical benchmark.

All brands are encouraged by The Good Shopping Guide to follow the example set by our top-rated brands and begin introducing more sustainable policies.

Does Oral B have an Environmental Report?

The Procter and Gamble Company, parent company of Oral B, has an Environmental Sustainability page on its website.

The page contains information and targets for the environmental topics of water, climate, packaging and forestry. Some of its goals include a Net Zero target for 2040 and 100% recyclable or consumer reusable packaging.

Why does Oral B receive a bottom rating for our Political Donations category?

On its website, The Procter and Gamble Company has a section titled Structure and Governance. The page includes information about its political involvement, lobbying activity and financial support to state ballot initiatives.

The Procter and Gamble Company has donated over $2.2 million within recent election cycles which is more than our threshold for a top or middle rating.

What can Oral B do to improve its score? 

Oral B’s below benchmark score within The Good Shopping Guide’s Ethical Toothpaste Sector is the outcome of a calculation of multiple ethical criteria.

As it has a low score in the Ethical Toothpaste Sector we recommend that Oral B get in touch and apply for Ethical Accreditation. After we receive its application, The Good Shopping Guide will offer Oral B some advice on how to work on its bottom scores.

Were you aware that your Toothpaste brand could benefit from Ethical Accreditation? Our accredited brands proudly display our logo, showcasing to consumers that its products are ethical and sustainable. The Good Shopping Guide’s Ratings Tables can show you which other brands within the  Ethical Toothpaste Sector have achieved our ethics and sustainability certification. If you would like some more information, please contact us or fill out a free initial assessment form.




Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Irresponsible Marketing


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


  • Public Record Criticisms+


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating