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Ethical brand ratings and accreditation since 2001

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is green people an ethical brand


How ethical is Oy!?

Oy!, a sustainable skincare brand owned by Green People Company Ltd., is one of The Good Shopping Guide’s top-rated ethical brands and is featured on our list of the Top 200 Ethical Businesses.

Oy! is a brand created especially for teenage skin prone to breakouts and acne and uses gentle, natural and organic ingredients to balance sebum levels and reduce irritation and redness. The brand receives an excellent Good Shopping Guide ethical score in our Ethical Skincare Ratings Table and therefore passes our ethical benchmark with flying colours. 

We encourage other companies in the Skincare sector to follow Oy!’s example and adopt more ethical policies and practices.

In which areas does Oy! perform well?

Oy! performs perfectly across all categories of our research, receiving 100% for The Environment, Animals, and People

Green People has products certified by the Soil Association, The Vegan Society, and The Vegetarian Society, and therefore, Oy! has been awarded a top rating in our Organic and Vegetarian/Vegan criteria. 

Moreover, as Oy! is a cruelty-free brand with a firm stance against animal testing, it gets top marks under Animal Welfare. Oy! also receives a top rating for Public Record Criticisms, as the brand has not received any criticism from NGOs, campaign groups, or the press.  

What makes Oy! so sustainable? 

Numerous sustainable efforts at Oy! support the company’s reputation for sustainability. In the Sun Protection industry, its parent company, Green People, provides a selection of reef-safe sunscreens to address the problem of coral reef deterioration. Additionally, Green People partners with World Land Trust, which raises money to purchase and protect environmentally threatened areas in Africa, Asia, and Central and South America.

Oy! also works with the Marine Conservation Society to support ocean conservation and has currently raised £90,000 just from sun creams! To find out more about Oy!’s charitable initiatives and explore its products, see the Oy! website. 

As a result of its exemplary ethical policies and achievements, Oy! has been awarded a top rating in the Ethical Innovator category.

How did Oy! attain Ethical Accreditation?

Oy! has attained Ethical Accreditation from The Good Shopping Guide. This involved an application process and a full review of the brand’s ethical policies and practices. Oy! is subject to an annual review to ensure the company maintains high ethical standards.

As a result, Oy! is permitted to use our Good Shopping Guide Ethical logo, which certifies the brand’s ethical status and allows consumers to recognise Oy! as an ethical brand.

Ethical performance in category


GSG score


GSG category benchmark


Awarded Ethical Accreditation

Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Irresponsible Marketing


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


  • Ethical Innovator


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating