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Ethical brand ratings and accreditation since 2001

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Good shopping guide ethical accreditation tick


How ethical is Palmers?

Palmers is a brand of toiletries which has a good score on The Good Shopping Guide’s Ethical Shampoo & Conditioner Ratings Table.

With a high GSG score, Palmers can be considered an ethical brand. Palmers hasn’t yet applied for Ethical Accreditation, but its high score would mean that if it did, it would be able to display The Good Shopping Guide’s Ethical Mark on its products.

We encourage other companies in the Ethical Shampoo & Conditioner sector to follow Palmers’ example and adopt more ethical policies and practices.

What does Palmers do?

Palmers is a skin and hair care brand that was founded in 1840 in the US and is still family owned.

In which areas does Palmers perform well?

Palmers performs well for its Environmental Report as it has an ‘About’ page which contains information about all of its ingredients as well as its charity involvements.

We found no criticisms relating to; GM, Nuclear Power, Fossil Fuels, Animal Welfare, Political Donations, Armaments or Irresponsible Marketing, therefore Palmers scores well for these criteria. Find out more about our ethical criteria.

What can Palmers do to improve its score?

The above benchmark score that Palmers is awarded on The Good Shopping Guide’s Ethical Shampoo & Conditioner Ratings Table is the result of an evaluation of multiple ethical criteria.

As Palmers already receives a top score in the Ethical Shampoo & Conditioner sector, The Good Shopping Guide encourages it to get in touch and apply for Ethical Accreditation. After sending in its application, Palmers will be offered the use of The Good Shopping Guide ethical mark.

However, we would encourage Palmers to gain certification for its Organic and Vegan products in order to improve its score. If Palmers applies for Ethical Accreditation, The Good Shopping Guide would be able to offer some guidance on this.

Were you aware that your brand could benefit from Ethical Accreditation? If accredited by The Good Shopping Guide, brands can display our Ethical Mark, showcasing to consumers that it is an ethical and sustainable supplier. If you’re interested in learning more, please contact us or complete a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Irresponsible Marketing


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating