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Ethical brand ratings and accreditation since 2001

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Pearl Drops

Is Pearl Drops a sustainable toothpaste brand? 

Made in the UK since 1968, Pearl Drops is a toothpaste brand which specialises in whitening teeth.

Unfortunately, Pearl Drops has a below benchmark score within The Good Shopping Guide’s Ethical Toothpaste Sector. Because of its low score, Pearl Drops cannot yet be classified as one of The Good Shopping Guide’s ethical toothpaste brands.

Do you want to find out how other popular brands within the Ethical Toothpaste Sector compare against Pearl Drops? Visit the Toothpaste Ethical Ratings Table.  The Good Shopping Guide’s Ratings Table can teach you more about the criteria that our top-rated brands have fulfilled to meet our minimum ethical benchmark.

The Good Shopping Guide encourages all to follow the example set by our top-rated brands and begin adopting more ethical policies.

What does Pearl Drops receive a top rating for?

Pearl Drops receives a top rating in our Environmental Report category.

Church & Dwight, Pearl Drops’ parent company, has a Sustainability Report. The report contains sustainability targets, as well as evidence of progress so far, which demonstrates the company’s commitment to improving its environmental record.

What does Pearl Drops receive a low rating for?

Unfortunately, Pearl Drops toothpaste is not organic, thus receiving a bottom rating in the Organic category.

Additionally, as Pearl Drops does not have any certified vegetarian or vegan products, the brand only receives a middle rating in the Vegetarian/vegan criterion.

We hope that in the future Pearl Drops can introduce some organic and vegan toothpaste so that it can receive a top rating in these categories.

What can Pearl Drops do to improve its score? 

The below-benchmark score that Pearl Drops receives in The Good Shopping Guide’s Ethical Toothpaste Sector is the result of an assessment of multiple ethical criteria. By improving on its low ratings, Pearl Drops could see its position rise on the ratings table.

Were you aware that your toothpaste brand could benefit from Ethical Accreditation? Our accredited brands can proudly display our logo, displaying to consumers that its products are ethical and sustainable. The Good Shopping Guide’s Ratings Tables will show you which other brands within the Ethical Toothpaste Sector have achieved our ethics and sustainability certification. If you would like some more information, please get in touch or complete a free initial assessment form.

Ethical performance in category

0

GSG score

43
70

GSG category benchmark

100

Ethical Rating

Environment

  • Environmental Report

    Good

  • Genetic Modification

    Good

  • Organic

    Poor

  • Nuclear Power

    Good

  • Fossil Fuels

    Good

Animal

  • Animal Welfare

    Poor

  • Vegetarian/Vegan Verified

    Acceptable

People

  • Armaments

    Good

  • Irresponsible Marketing

    Poor

  • Political Donations

    Acceptable

Other

  • Ethical Accreditation

    Poor

  • Public Record Criticisms

    Poor

= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating