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Ethical brand ratings and accreditation since 2001

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Pearl Drops

Is Pearl Drops a sustainable toothpaste brand? 

Made in the UK since 1968, Pearl Drops is a toothpaste brand which specialises in whitening teeth.

Unfortunately, Pearl Drops has a below benchmark score within The Good Shopping Guide’s Ethical Toothpaste Sector. Because of its low score, Pearl Drops cannot yet be classified as one of The Good Shopping Guide’s ethical toothpaste brands.

Even though it doesn’t yet meet our minimum benchmark, The Good Shopping Guide still encourages Pearl Drops to get in touch and apply for Ethical Accreditation. By applying, Pearl Drops would receive an assessment and some advice on how to work on its bottom scores.

Do you want to find out how other popular brands within the Ethical Toothpaste Sector compare against Pearl Drops? Visit the Toothpaste Ethical Ratings Table.  The Good Shopping Guide’s Ratings Table can teach you more about the criteria that our top-rated brands have fulfilled to meet our minimum ethical benchmark.

The Good Shopping Guide encourages all to follow the example set by our top-rated brands and begin adopting more ethical policies.

What does Pearl Drops receive a top rating for?

Pearl Drops receives a top rating in our Environmental Report category.

Church & Dwight, Pearl Drops’ parent company, has a Sustainability Report. The report contains targets for becoming carbon neutral and reducing plastic packaging, as well as evidence of progress.

Is Pearl Drops toothpaste Organic and Vegan?

Unfortunately, Pearl Drops toothpaste is not organic or vegan and lacks any certification.

We hope that in the future Pearl Drops can introduce some organic and vegan toothpaste so that it can receive a top rating in this category.

What can Pearl Drops do to improve its score? 

The below- benchmark score that Pearl Drops receives in The Good Shopping Guide’s Ethical Toothpaste Sector is the result of an assessment of multiple ethical criteria.

Because it has a low score in the Ethical Toothpaste Sector we recommend that Pearl Drops contact us and apply for Ethical Accreditation. After receiving its application, The Good Shopping Guide will offer Pearl Drops some advice on how to become a more ethical toothpaste brand.

Were you aware that your toothpaste brand could benefit from Ethical Accreditation? Our accredited brands can proudly display our logo, displaying to consumers that its products are ethical and sustainable. The Good Shopping Guide’s Ratings Tables will show you which other brands within the Ethical Toothpaste Sector have achieved our ethics and sustainability certification. If you would like some more information, please get in touch or complete a free initial assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Irresponsible Marketing


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating