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Ethical brand ratings and accreditation since 2001

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Is Persil laundry detergent ethical and sustainable? 

Unfortunately, Persil has a below-benchmark score within The Good Shopping Guide’s Ethical Laundry Detergents sector because it does not meet the minimum ethical benchmark.

Since Persil currently has a low score on The Good Shopping Guide’s Laundry Detergents Ethical Ratings Table, it cannot be considered an ethical laundry detergent brand. As a result, Persil is not eligible for Ethical Accreditation.  Despite its low score, The Good Shopping Guide still encourages Persil to reach out to us and apply. After we have received Persil’s application, we will offer it some advice on how to become a more ethical brand.

Would you like to see how other laundry detergent brands rate against Persil within the Ethical Laundry Detergents sector? Visit the Laundry Detergents Ethical Ratings Table. From The Good Shopping Guide’s Ratings Tables, you can gain further insight into the criteria that a brand must fulfil in order to achieve a top rating.

The Good Shopping Guide suggests that all brands introduce more ethical and sustainable practices, taking inspiration from our top-rated brands.

What does Persil receive a top rating for?

Because of its lack of negative records, Persil is awarded with a top score in the categories of Fossil Fuels, Armaments and Nuclear Power.

Why does Seventh Generation have a bottom rating for Animal Welfare? 

Unilever, Persil’s parent company’s Animal Testing Policy states that it will test certain products on animals to comply with government regulations.

Unfortunately, Unilever is also featured on PETA’s list of companies that are working towards ‘regulatory changes to reduce animal testing’.

What can Persil do to improve its score?

The below benchmark score that Persil receives on The Good Shopping Guide’s Laundry Detergents Ethical Ratings Table is the result of an evaluation of multiple ethical criteria.

Even though Persil’s score does not reach The Good Shopping Guide’s minimum ethical benchmark in the Ethical Laundry Detergents sector, we still encourage it to apply for Ethical Accreditation. After Persil’s application has been received, it will be offered some advice on how to enhance its score and become a more ethical and sustainable brand.

Are you curious about how obtaining Ethical Accreditation could be beneficial for your brand? Accredited brands can display The Good Shopping Guide mark, showcasing to consumers that it can be trusted as an ethical and sustainable brand. Visit our Ratings Tables to learn about which brands have been awarded with our ethical certification.

Would you like more information? Please get in touch or fill out a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Nuclear Power


  • Toxic Chemicals Policy


  • Fossil Fuels



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


  • Public Record Criticisms+


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating