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Ethical brand ratings and accreditation since 2001

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Pets Deli

How ethical is Pets Deli?

Pets Deli, an ethical pet food brand based in Germany, is one of The Good Shopping Guide’s top-rated ethical brands and is featured on our list of the Top 200 Ethical Businesses.

The brand receives an excellent Good Shopping Guide ethical score in our Ethical Cat & Dog Food Ratings Table and therefore passes our ethical benchmark with flying colours.

We encourage other companies in the Cat & Dog Food sector to follow Pets Deli’s example and adopt more ethical policies and practices.

In which areas does Pets Deli perform well?

With an excellent GSG score of 100, Pets Deli performs well across all areas within our Cat & Dog food assessment.

Due to having vegetarian products and strong opposition to animal testing, Pets Deli receives a top rating in the Vegetarian/Vegan and Animal Welfare criteria.

Additionally, Pets Deli is awarded a top rating for Environmental Report and Genetic Modification, as the brand has comprehensive environmental policies and takes a firm stance against the use of GMOs in its products.

What makes Pets Deli so sustainable?

Pets Deli, established in 2013, prides itself on its high-quality pet food, which is made without grains or additives. Its cat and dog food products are packaged in FSC-certified cardboard, which confirms the materials have been sourced with high environmental standards. This brand also ships its products wrapped in sheep’s wool, which is a natural and biodegradable packaging. 

Pets Deli also conducts its business with a strong focus on animal welfare. The brand does not test on animals and does not allow its suppliers to do so. 

Moreover, Pets Deli offers vegetarian products, which helps to minimise the number of animals killed in the production of pet food.

How did Pets Deli attain Ethical Accreditation? 

Pets Deli has attained Ethical Accreditation from The Good Shopping Guide. This involved an application process and a full review of the brand’s ethical policies and practices. Pets Deli is subject to an annual review to ensure the company maintains high ethical standards.

As a result, Pets Deli is permitted to use our Good Shopping Guide Ethical logo, which certifies the brand’s ethical status and allows consumers to recognise Pets Deli as an ethical brand.

Ethical performance in category


GSG score


GSG category benchmark


Awarded Ethical Accreditation

Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


  • Ethical Innovator


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating