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Ethical brand ratings and accreditation since 2001

Brand Ratings Table

Pledge

Is Pledge a sustainable cleaning products brand? 

Within The GOOD Shopping Guide’s Ethical Cleaning Products sector, Pledge has a below-benchmark score because it does not meet the minimum ethical benchmark.

Would you like to find out how other brands rate against Pledge within the Ethical Cleaning Products sector? Visit the Cleaning Products Ethical Ratings Table. From The GOOD Shopping Guide’s Ratings Tables, you can learn more about the criteria that our top-rated brands have fulfilled in order to achieve a top rating.

The GOOD Shopping Guide suggests that all brands take inspiration from our top-rated brands and start introducing more sustainable practices.

What does Pledge receive a top rating for?

Because of Pledge’s lack of negative ratings, it receives a top score in the categories of Fossil Fuels and Armaments.

What does Pledge receive a bottom rating for?

Pledge’s parent company SC Johnson & Son confirms that it tests on animals when required by law. As it has not been certified as a cruelty-free brand as outlined in our criteria, Pledge receives a bottom rating for Animal Welfare.

What can Pledge do to improve its score? 

Pledge’s below-benchmark score on The GOOD Shopping Guide’s Cleaning Products Ethical Ratings Table is the result of an evaluation of multiple ethical criteria.

Because of its low score within the Ethical Cleaning Products sector, Pledge is not currently eligible for Ethical Accreditation. Despite this, we still encourage Pledge to get in touch with The GOOD Shopping Guide to apply. After we have received Pledge’s application, we will offer it some tailored advice on how to improve its bottom scores.

Did you know that Ethical Accreditation may be beneficial for your cleaning products brand? Accredited brands can display The GOOD Shopping Guide mark, showcasing to consumers that it is an ethical and sustainable brand. To learn more about which brands within the Ethical Cleaning Products sector have been awarded with our ethical certification, visit our Ratings Tables. If you would like more information, please get in touch or fill out a Free Initial Assessment form.

Ethical performance in category

0

GSG score

27
75

GSG category benchmark

100

Ethical Rating

Environment

  • Environmental Report

    Acceptable

  • Toxic Chemicals Policy

    Poor

  • Fossil Fuels

    Good

  • Packaging

    Poor

Animal

  • Animal Welfare

    Poor

  • Vegetarian/Vegan Verified

    Good

People

  • Armaments

    Good

  • Irresponsible Marketing

    Poor

  • Political Donations

    Poor

Other

  • Ethical Accreditation

    Poor

  • Public Record Criticisms

    Poor

= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating