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Ethical brand ratings and accreditation since 2001

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Is Pledge a sustainable cleaning products brand? 

Within The Good Shopping Guide’s Ethical Cleaning Products sector, Pledge has a below-benchmark score because it does not meet the minimum ethical benchmark.

Since Pledge has a  bottom score on The Good Shopping Guide’s Cleaning Products Ethical Ratings Table, it cannot yet be classed as an ethical cleaning products brand. Despite this, Pledge is still encouraged to apply for Ethical Accreditation. When The Good Shopping Guide has received Pledge’s application, Pledge will be offered some advice on how to become more ethical and sustainable.

Would you like to find out how other brands rate against Pledge within the Ethical Cleaning Products sector? Visit the Cleaning Products Ethical Ratings Table. From The Good Shopping Guide’s Ratings Tables, you can learn more about the criteria that our top-rated brands have fulfilled in order to achieve a top rating.

The Good Shopping Guide suggests that all brands take inspiration from our top-rated brands and start introducing more sustainable practices.

What does Pledge receive a top rating for?

Because of Pledge’s lack of negative ratings, it receives a top score in the categories of Fossil Fuels, Armaments and Nuclear Power.

Why does Pledge have a bottom rating for Animal Welfare?

Pledge’s parent company SC Johnson & Son confirmed in a blog post that it tests on animals. As it has not been certified as a cruelty-free brand as outlined in our criteria, Pledge receives a bottom rating.

What can Pledge do to improve its score? 

Pledge’s below-benchmark score on The Good Shopping Guide’s Cleaning Products Ethical Ratings Table is the result of an evaluation of multiple ethical criteria.

Because of its low score within the Ethical Cleaning Products sector, Pledge is not currently eligible for Ethical Accreditation. Despite this, we still encourage Pledge to get in touch with The Good Shopping Guide to apply. After we have received Pledge’s application, we will offer it some tailored advice on how to improve its bottom scores.

Did you know that Ethical Accreditation may be beneficial for your cleaning products brand? Accredited brands can display The Good Shopping Guide mark, showcasing to consumers that it is an ethical and sustainable brand. To learn more about which brands within the Ethical Cleaning Products sector have been awarded with our ethical certification, visit our Ratings Tables. If you would like more information, please get in touch or fill out a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Nuclear Power


  • Toxic Chemicals Policy


  • Fossil Fuels



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating