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Ethical brand ratings and accreditation since 2001

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Are Popchips ethical crisps?

Within The Good Shopping Guide’s Ethical Crisps sector, Popchips has not yet met the minimum ethical benchmark and cannot be classed as an ethical brand.

As it has a below benchmark score on the Crisps Ethical Ratings Table, Popchips is not currently eligible for Ethical Accreditation. Regardless of this, we still encourage it to contact us and apply. After The Good Shopping Guide has reviewed its application, Popchips will be offered some tailored advice on how to become an ethical and sustainable crisp brand.

Are you interested in seeing how other crisp brands rank against Popchips within the Ethical Crisps sector? Have a look at the Crisps Ethical Ratings Table. The Good Shopping Guide’s Ratings Tables can teach you more about the criteria that a brand must fulfil to achieve a top score.

The Good Shopping Guide suggests that all brands begin introducing more ethical and sustainable practices, following in the footsteps of our top-rated brands.

What does Popchips receive a top rating for?

Popchips’ parent company Velocity Snack Brands shares a non-GMO statement on its website.

As a result, Popchips receives a top rating for The Good Shopping Guide’s Genetic Modification category.

What can Popchips do to improve its score? 

Popchips’ below benchmark score in The Good Shopping Guide’s Ethical Crisps sector is the result of an assessment of multiple ethical criteria.

Because Popchips has not met the minimum ethical benchmark on the Crisps Ethical Ratings Table, it is not eligible for Ethical Accreditation. However, we still encourage it to apply. After receiving Popchips’ application, The Good Shopping Guide will offer it some tips on how to enhance its score to become an ethical brand.

Are you curious about how obtaining Ethical Accreditation could be beneficial for your brand? Accredited brands can display The Good Shopping Guide mark, showcasing to consumers that it can be trusted as an ethical and sustainable brand. Visit our Ratings Tables to learn about which brands within the Ethical Crisps sector have been awarded with our ethical certification.

Would you like more information? Please get in touch or fill out a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power



  • Animal Welfare


  • Vegetarian/Vegan



  • Armaments


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating