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Ethical brand ratings and accreditation since 2001

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Are Pringles ethical crisps?

Produced in a variety of flavours, Pringles is a well-known brand of crisps. Unfortunately, on The Good Shopping Guide’s Crisps Ethical Ratings Table, Pringles has not yet met the minimum ethical benchmark and cannot be classed as an ethical brand.

As it has a below benchmark score in the Ethical Crisps sector, Pringles is not eligible for Ethical Accreditation.

Are you interested in seeing how other popular crisp brands rank against Pringles within the Ethical Crisps sector? Visit the Crisps Ethical Ratings Table. From The Good Shopping Guide’s Ratings Tables, you can learn more about the criteria that a brand must fulfil to achieve a top score.

The Good Shopping Guide suggests that all below-benchmark brands start to introduce more ethical and sustainable practices, following in the footsteps of our top-rated brands.

What does Pringles receive a top rating for?

Pringles receives a top rating for Animal Welfare, as it has not been associated with any unethical animal welfare practices.

What does Pringles receive a bottom rating for?

Unfortunately, Pringles receives a bottom rating for Organic and Vegetarian/vegan, as the company does not have any products certified as organic or plant-based.

Additionally, due to Kellanova’s use of palm oil, Pringles receives a bottom rating for the Palm Oil Free criterion.

What can Pringles do to improve its score? 

Pringles’ below benchmark score in The Good Shopping Guide’s Ethical Crisps sector is the outcome of an assessment of multiple ethical criteria. Pringles’ score does not yet meet the minimum ethical benchmark on the Crisps Ethical Ratings Table, so we encourage the company to improve its standards. For instance, Pringles’ score would improve if its parent company, Kellanova, ceased using palm oil in its products.

Are you curious about how obtaining Ethical Accreditation could be beneficial for your brand? Accredited brands can display The Good Shopping Guide mark, showcasing to consumers that it can be trusted as an ethical and sustainable brand. Visit our Ratings Tables to learn about which brands within the Ethical Crisps sector have been awarded with our ethical certification.

Would you like more information? Please get in touch or fill out a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power


  • Fossil Fuels


  • Palm Oil Free



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


  • Public Record Criticisms+


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating