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Ethical brand ratings and accreditation since 2001

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Are Pringles ethical crisps?

Produced in a variety of flavours, Pringles is a well-known brand of crisps. Unfortunately, on The Good Shopping Guide’s Crisps Ethical Ratings Table, Pringles has not yet met the minimum ethical benchmark and cannot be classed as an ethical brand.

As it has a below benchmark score in the Ethical Crisps sector, Pringles is not eligible for Ethical Accreditation. Despite this, we still encourage it to reach out to The Good Shopping Guide and apply. After we have reviewed its application, Pringles will be offered some tailored advice on how to become an ethical and sustainable crisp brand.

Are you interested in seeing how other popular crisp brands rank against Pringles within the Ethical Crisps sector? Visit the Crisps Ethical Ratings Table. From The Good Shopping Guide’s Ratings Tables, you can learn more about the criteria that a brand must fulfil to achieve a top score.

The Good Shopping Guide suggests that all below-benchmark brands start to introduce more ethical and sustainable practices, following in the footsteps of our top-rated brands.

Does Pringles have an Environmental Report? 

For The Good Shopping Guide Environmental Report category, Pringles has a top rating.

Pringles’ parent brand Kellogg Company has a ‘Better Days Commitment’ which contains several environmental targets, as well as evidence of progress. These targets include a reduction in water consumption and 100% renewable energy by 2050.

What does Pringles receive a top rating for?

Unfortunately, Pringles receives a bottom rating for The Good Shopping Guide’s Genetic Modification category. Kellogg Company has a statement which confirms its use of GMOs in its products.

What can Pringles do to improve its score? 

Pringles’ below benchmark score in The Good Shopping Guide’s Ethical Crisps sector is the outcome of an assessment of multiple ethical criteria.

Even though Pringles’ score does not yet meet the minimum ethical benchmark on the Crisps Ethical Ratings Table, we still encourage it to apply for Ethical Accreditation. After receiving Pringles’ application, The Good Shopping Guide will provide it with some guidance on how to enhance its score to become a more ethical brand.

Are you curious about how obtaining Ethical Accreditation could be beneficial for your brand? Accredited brands can display The Good Shopping Guide mark, showcasing to consumers that it can be trusted as an ethical and sustainable brand. Visit our Ratings Tables to learn about which brands within the Ethical Crisps sector have been awarded with our ethical certification.

Would you like more information? Please get in touch or fill out a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power



  • Animal Welfare


  • Vegetarian/Vegan



  • Armaments


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating