Skip to content

Ethical brand ratings and accreditation since 2001

Back to table
Good shopping guide ethical accreditation tick

Proper Chips

How ethical is Proper?

Proper is included in The Good Shopping Guide‘s Crisps Ethical Ratings Table. In our ratings table, the brand obtains a satisfactory Good Shopping Guide ethical score and thereby passes our ethical criteria as a good ethical brand. We encourage other Crisps companies to follow Proper’s lead and implement more ethical rules and procedures.

Are you interested in seeing how Proper rates against other brands within the Ethical Crisps sector? Visit the Crisps Ethical Ratings Table. From The Good Shopping Guide’s Ratings Tables, you can learn more about the criteria that our top-rated brands have fulfilled.

What does Proper do?

Proper was launched in 2011 with a range of popcorn and now sells ‘better-for-you’ chips. Proper chips are vegan and gluten free lentil chips in flavours such as Barbecue, sea salt, sweet sriracha chilli and sour cream & chive. Proper was acquired by the private equity firm Exponent in 2021.

In what areas does Proper perform well? 

Proper excels in a variety of commercial fields. All Proper’s goods also have the Vegan Society mark and the brand therefore receives a top rating for the Vegetarian/vegan category.

There are no records of involvement in Political Donations, Armaments, Fossil Fuels or Nuclear Power, so the Proper receives a top rating in these categories as well.

Proper is a small business with excellent sustainability information, and therefore obtains the highest grade  for Environmental Report. Proper has a sustainability page detailing the objective to become Net Zero by 2030.

How could Proper rate higher on our crisps Ethical Ratings Table? 

Proper is eligible for Ethical Accreditation due to its satisfactory score according to The Good Shopping Guide, this is examined by looking at The Environment, Animals and People within a company and how much the brand considers this. Learn more about how we rate.

Ethical Accreditation boosts customer trust in a brand and serves as a certification for businesses to demonstrate that they meet an ethical standard. Proper could improve its ethical rating score further by releasing a Genetic Modification Policy.

Are you curious about how obtaining Ethical Accreditation could be beneficial for your brand? Accredited brands can display The Good Shopping Guide mark, showcasing to consumers that it can be trusted as an ethical and sustainable brand. Visit our Ratings Tables to learn about which brands within the Ethical  Crisps sector have been awarded with our ethical certification.

Would you like more information? Please get in touch or fill out a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power


  • Fossil Fuels


  • Palm Oil Free



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


  • Ethical Innovator


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating