Pura

How ethical is Pura?

Pura is a brand of nappies which has achieved an acceptable score on The Good Shopping Guide’s Ethical Nappies Ratings Table but Ethical Accreditation has not yet been achieved. This is important because it provides additional warranty on the company’s wider ethical, sustainable, and social policies and records.

Read more about the issues facing the Ethical Nappies sector and find out which companies have achieved accreditation for their commitment to being ethical and sustainable.

What does Pura do?

Pura nappies are produced with 100% renewable electricity with no production waste going to landfill, and the brand’s manufacturing process is carbon neutral. They have been awarded the EU Ecolabel***** meaning they meet the highest environmental standards.

In which areas does Pura perform well?

Pura performs well across our ethical criteria, including for those relating to its Environmental Report, Animal Welfare record and Vegetarian products. Find out more about how we rate.

What can Pura do to improve its ethical score?

Pura is encouraged to apply for Ethical Accreditation. If successful in its application, Pura would join the certified ethical brands leading the way in progressive and sustainable practices and be permitted to display The Good Shopping Guide’s Ethical Mark in its communications. Pura could also improve its rating by gaining Organic certification for its product range.

If you’re interested in learning more about achieving Ethical Accreditation for your brand, please contact us or complete a Free Initial Assessment form.