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Ethical brand ratings and accreditation since 2001

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How ethical and sustainable is Quavers? 

Quavers is included in The Good Shopping Guide‘s Crisps Ethical Ratings Table. Quavers has yet to meet our ethical standards, but we believe that in the future, the brand will make the necessary changes to function as a more ethical organisation. Quavers might increase consumer trust by applying for Ethical Accreditation, which would include a more complete examination and suggestions for ethical development.

Are you interested in seeing how Quavers rates against other brands within the Ethical Crisps sector? Visit the Crisps Ethical Ratings Table. From The Good Shopping Guide’s Ratings Tables, you can learn more about the criteria that our top-rated brands have fulfilled.

What does Quavers do?

Quavers is a popular Crisp brand owned by Pepsi Co, it was launched in 1968 initially sold in two flavours cheese and smoky bacon but now many other variations such as salt and vinegar, prawn cocktail and ketchup have been sold. Quavers are one of many Walkers crisp brands.

For which criteria does Quavers perform poorly?

Since Quavers’ parent company Pepsi admitted to using GM ingredients in its products, the company’s genetic modification policy has received a negative rating.  Due to its use of animal experiments and more than $1.9 million in political payments over recent election cycles, Pepsi also earned a low ranking for animal welfare, fair trade, and political donations.

In what areas does Quavers score well for its ethics?

Quavers’ report on armaments and the environment earns great marks. The PepsiCo website makes all of the specific 2025 goals included in the company’s sustainability report freely accessible.

How can Quavers improve its ethical rating?

The Ethical rating of a brand is divided into three categories by The Good Shopping Guide: the Environment, People and Animals. Find out more about how we rate.

By eliminating all GMOs from its goods and stopping all political donations, Quavers may raise its grade and satisfy our core ethical standards.

Are you curious about how obtaining Ethical Accreditation could be beneficial for your brand? Accredited brands can display The Good Shopping Guide mark, showcasing to consumers that it can be trusted as an ethical and sustainable brand. Visit our Ratings Tables to learn about which brands within the Ethical Crisps sector have been awarded with our ethical certification.

Would you like more information? Please get in touch or fill out a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power



  • Animal Welfare


  • Vegetarian/Vegan



  • Armaments


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


  • Public Record Criticisms+


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating