Radox

How ethical is Radox?

Radox is a brand of soap and shower products which has a below-benchmark score on The Good Shopping Guide’s Ethical Soap & Shower Gel Ratings Table. Although Radox has not yet met our ethical benchmark, we hope to see the brand make progress in the future.

We would have extra confidence in Radox if it submitted itself to apply for Ethical Accreditation, whereby The Good Shopping Guide would make further detailed assessment and recommendations for ethical improvement.

Find out more about the ethical issues facing the Ethical Soap & Shower Gel sector.

What does Radox do?

Radox is a brand of personal care products, best known for their range of bubble bath and shower gels. The brand was founded in the United Kingdom in 1908 and is now owned by Unilever.

In which areas does Radox perform poorly?

Radox was marked down under our criteria for Organic due to a lack of certification. It was also marked down for GMOs as its parent company, Unilever, believes that GM ingredients are safe to use. Unilever also states that it does use Animal Testing where required by law.

Radox also scored poorly under our Irresponsible Marketing criteria. Its parent company, Unilever, had to rename ‘Fair & Lovely’, its skin-lightening cream, after petitions attracted almost 20,000 signatures of people shocked by its promotion of negative stereotypes around dark skin tones. Find out more about how we rate by exploring our ethical criteria.

Past Criticisms of Radox’s record

Unilever, Radox’s parent company, has come under fire for failing to deliver on its promise to scale back its presence in Russia. Unilever has also been named as one of the companies sourcing palm oil from mills controlled by the Harita Group, who are responsible for the destruction of indigenous communities in Borneo.

In which areas does Radox score well for its ethics?

Radox’s parent company, Unilever, has an Annual Report and Accounts 2022, which contains a wide range of environmental targets across different areas giving them a good score for Environmental Report.

We found no criticisms relating to Nuclear Power, Fossil Fuels or Armaments so Radox scores well for these criteria.

How can Radox improve its ethical rating?

The below-benchmark score that Radox is awarded with on The Good Shopping Guide’s Ethical Soap & Shower Gel Ratings Table is the result of an evaluation of multiple ethical criteria.

To reach our minimum ethical benchmark and qualify for Ethical Accreditation, Radox has some issues to resolve, including its use of animal testing and GMOs. If it applies for Ethical Accreditation, The Good Shopping Guide will be able to give Radox some guidance to improve on these areas.

Were you aware that your brand could benefit from Ethical Accreditation? Brands accredited by The Good Shopping Guide can display our ethical mark, showcasing to consumers that it is an ethical and sustainable brand. If you’re interested in learning more, please contact us or complete a Free Initial Assessment form.