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Ethical brand ratings and accreditation since 2001

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Good shopping guide ethical accreditation tick


How ethical is Rituals?

Rituals is a brand of toiletries which has a good score on The Good Shopping Guide’s Ethical Soap & Shower Gel Ratings Table.

With a high GSG score, Rituals can be considered an ethical brand. Rituals hasn’t yet applied for Ethical Accreditation, but its high score would mean that if it did, it would be able to display The Good Shopping Guide’s Ethical Mark on its products.

We encourage other companies in the Ethical Soap & Shower Gel sector to follow Rituals’ example and adopt more ethical policies and practices.

What does Rituals do?

Rituals was founded in 2000 by Raymond Cloosterman with a mission to transform everyday routines into more meaningful moments.

In which areas does Rituals perform well?

Rituals performs well for its robust Environmental Report which covers carbon emissions, packaging, natural ingredients and recycling. The brand gets a middle rating for Animal Welfare as it has a statement relating to animal testing on its website but no certification.

We found no criticisms relating to; GM, Nuclear Power, Fossil Fuels, Political Donations, Armaments or Irresponsible Marketing, therefore Rituals scores well for these criteria. Find out more about our ethical criteria.

What can Rituals do to improve its score?

The above benchmark score that Rituals is awarded on The Good Shopping Guide’s Ethical Soap & Shower Gel Ratings Table is the result of an evaluation of multiple ethical criteria.

As Rituals already receives a top score in the Ethical Soap & Shower Gel sector, The Good Shopping Guide encourages it to get in touch and apply for Ethical Accreditation. After sending in its application, Rituals will be offered the use of The Good Shopping Guide ethical mark.

However, we would encourage Rituals to gain Organic and Vegetarian certification for its products in order to improve its score for these criteria. If Rituals applies for Ethical Accreditation, The Good Shopping Guide would be able to offer some guidance on this.

Were you aware that your brand could benefit from Ethical Accreditation? If accredited by The Good Shopping Guide, brands can display our Ethical Mark, showcasing to consumers that it is an ethical and sustainable supplier. If you’re interested in learning more, please contact us or complete a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Irresponsible Marketing


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating