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Ethical brand ratings and accreditation since 2001

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How ethical is RSA?

RSA is an insurance company that receives a low score on The Good Shopping Guide’s Ethical Insurance Ratings Table.

Read more about the issues facing the Ethical Insurance sector and find out which companies have achieved accreditation for their commitment to being ethical and sustainable.

What does RSA do?

RSA is an insurance company which has retail partners including John Lewis, Nationwide and Tesco. It was launched as Sun Fire Insurance in 1710 and has continued to exist under various guises, growing via the acquisition of other companies, to become the RSA of today.

In which areas does RSA perform well?

RSA receives a top rating in the Carbon Disclosure and Reduction Targets category, as it publishes its Scope 1, 2 and 3 emissions and has set targets for reducing them in the future.

In which areas does RSA perform poorly? 

RSA was only awarded a middle rating for our criteria concerning Political Donations, as its parent company, Intact Financial, donated more than our threshold for a top rating in recent election cycles.

Additionally, RSA receives a middle rating in the Environmental Report criterion, due to insufficient evidence on the company’s sustainability commitments.

What can RSA do to improve its ethical score?

To improve its overall GSG score, RSA should work on improving the areas in which it receives a middle or bottom rating. If it applies for Ethical Accreditation, The Good Shopping Guide would be able to offer some guidance on this.

If sufficient improvements were made, RSA would be able to join the certified ethical brands leading the way in progressive and sustainable practices and be permitted to display The Good Shopping Guide’s Ethical Mark in its communications.

If you’re interested in learning more about achieving Ethical Accreditation for your brand, please contact us or complete a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Environmental Destruction


  • Carbon Disclosure & Reduction Targets



  • Irresponsible Lending


  • Political Donations



  • Ethical Accreditation


  • Responsible Investment Policy


  • Other Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating