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Ethical brand ratings and accreditation since 2001

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How ethical is Rubicon?

Rubicon is a brand of soft drinks with an above-benchmark score on The Good Shopping Guide’s Ethical Soft Drinks Ratings Table. With a high GSG score, Rubicon can be considered an ethical brand.

Rubicon hasn’t yet applied for Ethical Accreditation, but its high score would mean that if it did, it would be able to display The Good Shopping Guide’s Ethical Mark on its products. We encourage other companies in the Soft Drinks sector to follow Rubicon’s example and adopt more ethical policies and practices.

What does Rubicon do?

Rubicon was founded in the UK in 1981 specialising in soft drinks using exotic fruit flavours. In 2021 Rubicon launched a range of energy drinks. The brand is now owned by AG Barr Plc.

In which areas does Rubicon perform well?

Rubicon performs well for its Environmental Report, as its parent company, AG Barr, has a 2022 Responsibility Report containing several targets. It also gets a top score for GM as Barr has a Non-GMO statement on its website.

We found no criticisms of Rubicon relating to; Nuclear, Fossil Fuels, Animal Welfare, Political Donations or Armaments,  therefore it scores well across these criteria. Find out more about how we rate.

What can Rubicon do to improve its score?

The above benchmark score that Rubicon is awarded on The Good Shopping Guide’s Ethical Soft Drinks Ratings Table is the result of an evaluation of multiple ethical criteria.

As Rubicon already receives a top score in the Ethical Soft Drinks sector, The Good Shopping Guide encourages it to get in touch and apply for Ethical Accreditation. After sending in its application, Rubicon will be offered the use of The Good Shopping Guide Ethical Mark.

However we would encourage Rubicon to gain organic certification in order to improve its score. If Rubicon applies for Ethical Accreditation, The Good Shopping Guide would be able to offer some guidance on this.

Were you aware that your brand could benefit from Ethical Accreditation? If accredited by The Good Shopping Guide, brands can display our Ethical Mark, showcasing to consumers that it is an ethical and sustainable supplier.  If you’re interested in learning more, please contact us or complete a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating