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Ethical brand ratings and accreditation since 2001

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Rude Health

How ethical is Rude Health?

Rude Health is a brand of breakfast cereals which has a good score on The Good Shopping Guide’s Ethical Breakfast Cereals Ratings Table.

With a high GSG score, Rude Health can be considered an ethical brand. Rude Health hasn’t yet applied for Ethical Accreditation, but its high score would mean that if it did, it would be able to display The Good Shopping Guide’s Ethical Mark on its products.

We encourage other companies in the Ethical Breakfast Cereals sector to follow Rude Health’s example and adopt more ethical policies and practices.

What does Rude Health do?

Rude Health was founded by Nick and Camilla Barnard in 2005 with the product, Ultimate Muesli. Based in London, its food and drink products are stocked in shops all over the world.

In which areas does Rude Health perform well?

Rude Health gets a top rating for its Environmental Report as the brand has a Sustainability page which covers being palm oil free and using recycled packaging, as well as including targets for the future. It also gets a top score for GM as it has a non-GMO statement, and for Palm Oil as it Rude Health states that it never uses palm oil in its products.

Find out more about our ethical criteria.

What can Rude Health do to improve its score?

The above benchmark score that Rude Health is awarded on The Good Shopping Guide’s Ethical Breakfast Cereals Ratings Table is the result of an evaluation of multiple ethical criteria.

As Rude Health already receives a top score in the Ethical Breakfast Cereals sector, The Good Shopping Guide encourages it to get in touch and apply for Ethical Accreditation. After sending in its application, Rude Health will be offered the use of The Good Shopping Guide Ethical Mark.

Were you aware that your brand could benefit from Ethical Accreditation? If accredited by The Good Shopping Guide, brands can display our Ethical Mark, showcasing to consumers that it is an ethical and sustainable supplier. If you’re interested in learning more, please contact us or complete a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power


  • Fossil Fuels


  • Palm Oil Free



  • Animal Welfare



  • Armaments


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating