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Ethical brand ratings and accreditation since 2001

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Rude Health

How ethical and sustainable is Rude Health?

Rude Health is a brand of vegan milk ethically rated by The Good Shopping Guide; we have researched this brand, and it features on our Vegan Milk Ethical Ratings Table. Unfortunately, it has not yet met our Ethical Benchmark, but we encourage the brand to keep working towards becoming more ethical and implementing sustainable business practices.

See our article on Ethical Vegan Milk for more information on vegan milk and the ethical concerns this industry is facing. From the deforestation caused by plant milk to Blackstone’s investment in Oatly, it’s important for consumers to be aware of the ethical dilemmas associated with the food and drinks we consume on a daily basis.

What is Rude Health and what does it do?

Rude Health was founded by Nick and Camilla Barnard in 2005 with the product, Ultimate Muesli. Based in London, its food and drink products are stocked in shops all over the world.

Where does Rude Health score well as a brand ethically?

The brand received a top rating in all of our assessment areas such as Organic Products, Environmental Reports, Animal Welfare, Political Donations, and Fairtrade products. To find out more about our research criteria, please see our methodology page.

How can Rude Health improve its Ethical Rating?

The Good Shopping Guide used a variety of criteria to determine if a brand is considered ethical and suitable for Ethical Accreditation. Rude Health’s scores in each of its assessed areas are calculated based on our research criteria. In order to meet the requirements for Ethical Accreditation, Rude Health has some issues to solve, including its bottom rating for our Organic criteria; we encourage all brands to seek to provide Organic options to consumers and to get those products independently verified by a certified body, such as the Soil Association.

If you work for a company that sells vegan milk, why not check out our Ethical Accreditation? Numerous brands have benefited from our Ethical Mark, sustainability certification, and ethical business consultancy. Get in touch with us to learn more about Ethical Accreditation for your vegan milk company, or fill out our quick form for an assessment of ethics and sustainability.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare



  • Armaments


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating