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Ethical brand ratings and accreditation since 2001

Brand Ratings Table

Seven Seas

Is Seven Seas an ethical vitamin and supplement brand? 

Founded in the 1930s in Hull, Seven Seas is a below-benchmark vitamins and supplements brand within The GOOD Shopping Guide’s Ethical Vitamins & Supplements Sector. As a result of its low score, Seven Seas cannot be classified as an ethical brand.

Learn more about the criteria that our top-rated brands have met to reach our minimum ethical benchmark.

The GOOD Shopping Guide recommends that all below-benchmark brands introduce more ethical practices like our top-rated brands.

What do Seven Seas receive a top rating for?

Seven Seas receives a top rating for our Genetic Modification and Armaments categories due to its lack of negative records.

Why do Seven Seas receive a bottom rating for Public Record Criticisms?

Seven Seas’ parent company, Procter & Gamble, has been allegedly involved in a range of unethical activities. This includes poor working policies, human rights issues, and unsustainable environmental practices.

What can Seven Seas do to improve its score? 

Seven Seas’ low score on The GOOD Shopping Guide’s Vitamins & Supplements Ethical Ratings Table is the outcome of an evaluation of a variety of ethical criteria.

The GOOD Shopping Guide’s Ratings Tables can show you which brands have achieved Ethical Accreditation. To find out more, please contact us or fill out a Free Initial Assessment form.

Ethical performance in category

0

GSG score

29
70

GSG category benchmark

100

Ethical Rating

Environment

  • Environmental Report

    Good

  • Genetic Modification

    Good

  • Organic

    Good

  • Fossil Fuels

    Poor

Animal

  • Animal Welfare

    Poor

  • Vegetarian/Vegan Verified

    Poor

People

  • Armaments

    Good

  • Irresponsible Marketing

    Poor

  • Political Donations

    Poor

Other

  • Ethical Accreditation

    Poor

  • Public Record Criticisms

    Poor

  • Public Record Criticisms+

    Poor

= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating