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Ethical brand ratings and accreditation since 2001

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Good shopping guide ethical accreditation tick

Smol

Is Smol an ethical cleaning products brand? 

On The Good Shopping Guide’s Cleaning Products Ethical Ratings Table, Smol is a top-rated cleaning products brand with an excellent score.

Because of Smol’s top score within The Good Shopping Guide’s Ethical Cleaning Products sector, it is eligible for Ethical Accreditation. To obtain Ethical Accreditation from The Good Shopping Guide, all Smol needs to do is get in touch and apply. After The Good Shopping Guide has received Smol’s application, it will offer the brand the use of our ethical mark. Additionally, Smol will receive some tips on how to improve its score further.

Would you like to find out how Smol ranks against other cleaning product brands within the Ethical Cleaning Products sector? Visit The Good Shopping Guide’s Cleaning Products Ethical Ratings Table. From our Ratings Tables, you can find out about the criteria that a brand must meet to achieve a top rating.

The Good Shopping Guide encourages all brands to take inspiration from our top-rated brands like Smol and begin introducing more ethical policies.

What makes Smol such an ethical brand?

As a top-rated brand, Smol receives a high score in the majority of our categories, including Animal Welfare due to its certification from Cruelty Free International.

However, we are particularly impressed with its top score for our Environmental Report category. Smol’s website discusses how its products are cruelty-free and plastic-free. Smol also has a refill scheme. Additionally, Smol shares its environmental commitments and how its products are designed to be eco-friendly.

Are Smol products vegan-friendly? 

Unfortunately, Smol receives a bottom rating for our Vegetarian/Vegan category.

Despite its products being vegan-friendly, Smol has not been certified by The Vegan Society. As a result, Smol does not yet fulfil our criteria for a top score in this category.

What can Smol do to improve its score? 

Smol’s excellent score on The Good Shopping Guide’s Cleaning Products Ethical Ratings Table is the outcome of an evaluation of multiple ethical criteria.

Because Smol already has an excellent score in the Ethical Cleaning Products sector, The Good Shopping Guide encourages it to apply for Ethical Accreditation. After we have received Smol’s application, the brand will be offered the use of our ethical mark. Additionally, Smol will receive some tips on how to raise its score even further.

Would you like to find out how Ethical Accreditation could be beneficial for your brand? Accredited brands are allowed to display The Good Shopping Guide mark, showcasing to consumers that it is an ethical and sustainable brand. Visit our Ratings Tables to learn about which brands within the Ethical Cleaning Products sector have been awarded with our ethical certification. Would you like more information? Please get in touch or fill out a Free Initial Assessment form.

Ethical performance in category

0

GSG score

83
80

GSG category benchmark

100

Ethical Rating

Environment

  • Environmental Report

    Good

  • Nuclear Power

    Good

  • Toxic Chemicals Policy

    Good

  • Fossil Fuels

    Good

Animal

  • Animal Welfare

    Good

  • Vegetarian/Vegan Verified

    Poor

People

  • Armaments

    Good

  • Political Donations

    Good

Other

  • Ethical Accreditation

    Poor

  • Public Record Criticisms

    Good

= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating