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Ethical brand ratings and accreditation since 2001

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Good shopping guide ethical accreditation tick


Is Smol laundry detergent ethical and sustainable? 

On The Good Shopping Guide’s Laundry Detergents Ethical Ratings Table, Smol has an excellent above benchmark score.

Due to its top score within The Good Shopping Guide’s Ethical Laundry Detergents sector, Smol is considered an ethical laundry detergent brand. As a result, Smol is eligible for Ethical Accreditation.  To obtain Ethical Accreditation from The Good Shopping Guide, all Smol needs to do is get in touch and apply. When The Good Shopping Guide has received Smol’s application, it will offer the brand the use of our logo.

Would you like to see how Smol ranks against other laundry detergent brands within the Ethical Laundry Detergents sector? Visit The Good Shopping Guide’s Laundry Detergents Ethical Ratings Table. From our Ratings Tables, you can learn about the criteria that a brand must fulfil in order to achieve a top rating.

The Good Shopping Guide suggests that all brands take inspiration from our top-rated brands like Smol and begin adopting more ethical policies.

What makes Smol such an ethical brand?

As a top rated brand, Smol receives a top score in the majority of our categories.

However, we are especially pleased with Smol’s top rating for our Environmental Report category. On its website, Smol discusses being plastic free as well as having a refill scheme. Smol also shares that it is it cruelty free, and highlights its environmental commitments.

Is Smol a vegan-friendly brand? 

Although Smol has been awarded the Vegan Choice Award, it has not received certification from The Vegan Society.

Because of this, it receives a bottom rating for our Vegetarian/Vegan category.

What can Smol do to improve its score? 

Smol’s above benchmark score on The Good Shopping Guide’s Laundry Detergents Ethical Ratings Table is the outcome of an evaluation of multiple ethical criteria.

Because Smol has an excellent score in the Ethical Laundry Detergents sector, The Good Shopping Guide suggests that it applies for Ethical Accreditation. Once we have received Smol’s application, it will be offered the use of our ethical mark as well as some tips on how to improve its score.

Are you curious about how obtaining Ethical Accreditation could be beneficial for your brand? Accredited brands can display The Good Shopping Guide mark, showcasing to consumers that it can be trusted as an ethical and sustainable brand. Visit our Ratings Tables to learn about which brands have been awarded with our ethical certification.

Would you like more information? Please get in touch or fill out a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Nuclear Power


  • Toxic Chemicals Policy


  • Fossil Fuels



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating