Sunblest

How ethical is Sunblest?

Sunblest is a brand of bread which has a below-benchmark score on The Good Shopping Guide’s Ethical Bread Ratings Table. Although Sunblest has not yet met our ethical benchmark, we hope to see the brand make progress in the future.

We would have extra confidence in Sunblest if it submitted itself to apply for Ethical Accreditation, whereby The Good Shopping Guide would make further detailed assessment and recommendations for ethical improvement.

Find out more about the ethical issues facing the Ethical Bread sector.

What does Sunblest do?

Sunblest was introduced by Allied Bakeries in the 1950s as a white loaf aimed at younger consumers. The brand is now part of Associated British Foods.

In which areas does Sunblest perform poorly?

Sunblest was marked down under our criteria for GM as its parent company, Associated British Foods, confirms use of GMOs in some cases. Find out more about how we rate by exploring our ethical criteria.

Past Criticisms of Sunblest’s record

We found no past criticisms of Sunblest.

In which areas does Sunblest score well for its ethics?

Sunblest’s parent company, Associated British Foods, has a number of documents containing targets including packaging, carbon emissions and responsible sourcing, so Sunblest gets a top rating for its Environmental Report.

We found no public record criticisms of Sunblest relating to Nuclear, Fossil Fuels, Animal Welfare, Political Donations or Armaments so it scores well for these criteria.

How can Sunblest improve its ethical rating?

The below-benchmark score that Sunblest is awarded with on The Good Shopping Guide’s Ethical Bread Ratings Table is the result of an evaluation of multiple ethical criteria. To reach our minimum ethical benchmark and qualify for Ethical Accreditation, Sunblest has some issues to resolve, including its use of GMOs. If it applies for Ethical Accreditation, The Good Shopping Guide will be able to give Sunblest some guidance to improve on these areas.

Were you aware that your brand could benefit from Ethical Accreditation? Brands accredited by The Good Shopping Guide can display our Ethical Mark, showcasing to consumers that it is an ethical and sustainable brand. If you’re interested in learning more, please contact us or complete a Free Initial Assessment form.