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Ethical brand ratings and accreditation since 2001

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Good shopping guide ethical accreditation tick


Is Swan an ethical and sustainable fridge freezer brand? 

Launched in the early 20th century, Swan is a U.K based home appliance brand.

Due to its good ethos, Swan reaches our minimum ethical benchmark and receives a top rating on The Good Shopping Guide’s Fridges and Freezers Ethical Ratings Table.

Since it has a top score, Swan is eligible for Ethical Accreditation.  All Swan needs to do is get in touch with us and apply. After we receive its application, The Good Shopping Guide will provide Swan with the use of our ethical mark, as well as a couple of tips on how to enhance its score even further.

Are you interested in finding out how Swan compares to other brands within the Ethical Fridges and Freezers sector? Visit The Good Shopping Guide’s Fridges and Freezers Ethical Ratings Table.  Our Ratings Table can help you to learn more about the criteria that our top-rated brands have fulfilled to reach our minimum ethical benchmark.

All brands are encouraged by The Good Shopping Guide to introduce more ethical and sustainable practices like our top-rated brands such as Swan.

What does Swan have a top rating for?

Because Swan is a top-rated brand with an excellent score, it is awarded with a top score in the majority of our categories.

This includes Political Donations, Human Rights and Animal Welfare.

Why does Swan have a bottom rating for its Environmental Report? 

Unfortunately, Swan does not share an Environmental Report on its website, nor does it have a page dedicated to sustainability.

Due to its limited amount of information and lack of targets regarding sustainability and the environment, it receives a bottom score.

What can Swan do to improve its score? 

Swan’s above benchmark score within The Good Shopping Guide’s Ethical Fridges and Freezers sector is the result of an assessment of multiple ethical criteria.

As Swan already receives a top score in the Ethical Fridges and Freezers sector, The Good Shopping Guide encourages it to contact us and apply for Ethical Accreditation. After receiving its application, The Good Shopping Guide will offer Swan the use of our ethical mark. Swan will also receive some advice on how to work on its lower scores.

Are you curious about how obtaining Ethical Accreditation could be beneficial for your brand? Accredited brands can display The Good Shopping Guide mark, showcasing to consumers that it can be trusted as an ethical and sustainable brand. Visit our Ratings Tables to learn about which brands have been awarded with our ethical certification.

Would you like more information? Please get in touch or fill out a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare



  • Armaments


  • Code of Conduct


  • Political Donations


  • Human Rights



  • Ethical Accreditation


  • Other Criticisms


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating