Swan

How ethical is Swan?

Swan is an appliance brand which is headquartered in the UK and sells products worldwide. The brand began the manufacture of domestic appliances in the 1920s, and was the first  to develop a submersible electric heating element.

Swan has achieved an acceptable score on The Good Shopping Guide’s Ethical Kitchen Appliances Ratings Table but Ethical Accreditation has not yet been achieved. This is important because it provides additional warranty on the company’s wider ethical, sustainable, and social policies and records.

Read more about the issues facing the Ethical Kitchen Appliances sector and find out which companies have achieved accreditation for their commitment to being ethical and sustainable.

In which areas does Swan perform well?

Swan performs well for most of our criteria with the exception of those relating to its Environmental Report and Code of Conduct.

The above benchmark score that Swan is awarded on The Good Shopping Guide’s Ethical Kitchen Appliances Ratings Table is the result of an evaluation of multiple ethical criteria.

What can Swan do to improve its ethical score?

Swan is encouraged to apply for Ethical Accreditation. If successful in its application, Swan would join the certified ethical brands leading the way in progressive and sustainable practices and be permitted to display The Good Shopping Guide’s Ethical Mark in its communications.

To further increase its score, Swan could publish both an Environmental Report and a Code of Conduct, as it is currently given a bottom rating for these criteria.

If you’re interested in learning more about achieving Ethical Accreditation for your brand, please contact us or complete a Free Initial Assessment form.