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Ethical brand ratings and accreditation since 2001

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Swan

How ethical is Swan?

Swan is an appliance brand which is headquartered in the UK and sells products worldwide. The brand began the manufacture of domestic appliances in the 1920s, and was the first to develop a submersible electric heating element.

Swan has failed to achieve an acceptable score on The GOOD Shopping Guide’s Ethical Kitchen Appliances Ratings Table.

Read more about the issues facing the Ethical Kitchen Appliances sector and find out which companies have achieved accreditation for their commitment to being ethical and sustainable.

In which areas does Swan perform well?

Swan performs well for most of our criteria with the exception of those relating to its Environmental Report and Code of Conduct.

The above benchmark score that Swan is awarded on The GOOD Shopping Guide’s Ethical Kitchen Appliances Ratings Table is the result of an evaluation of multiple ethical criteria.

What can Swan do to improve its ethical score?

To further increase its score, Swan could publish both an Environmental Report and a Code of Conduct, as it is currently given a bottom rating for these criteria.

If you’re interested in learning more about achieving Ethical Accreditation for your brand, please contact us or complete a Free Initial Assessment form.

Ethical performance in category

0

GSG score

73
75

GSG category benchmark

100

Ethical Rating

Environment

  • Environmental Report

    Poor

  • Fossil Fuels

    Good

Animal

  • Animal Welfare

    Good

People

  • Armaments

    Good

  • Code of Conduct

    Poor

  • Political Donations

    Good

  • Human Rights

    Good

Other

  • Ethical Accreditation

    Poor

  • Other Criticisms

    Good

= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating