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Ethical brand ratings and accreditation since 2001

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The Body Shop

How ethical is The Body Shop?

The Body Shop is a brand of toiletries which has a good score on The Good Shopping Guide’s Ethical Soap & Shower Gel Ratings Table.

With a high GSG score, The Body Shop can be considered an ethical brand. The Body Shop hasn’t yet applied for Ethical Accreditation, but its high score would mean that if it did, it would be able to display The Good Shopping Guide’s Ethical Mark on its products.

We encourage other companies in the Ethical Soap & Shower Gel sector to follow The Body Shop’s example and adopt more ethical policies and practices.

What does The Body Shop do?

The Body Shop is a brand of cosmetics which was founded in Brighton by British entrepreneur, human rights activist, and environmentalist Anita Roddick. Today, The Body Shop products are offered in around 3,000 outlets. The brand was bought by L’Oreal in 2006 and has been owned by Natura Cosméticos S.A. since 2017.

In which areas does The Body Shop perform well?

The Body Shop performs well for its robust Environmental Report which covers a range of environmental initiatives. The brand also produces certified Vegetarian and Vegan products. Animal Welfare is at the forefront of The Body Shop’s ethos and it has a thorough Animal Testing Policy detailed on its website.

We found no criticisms relating to; GM, Nuclear Power, Fossil Fuels, Armaments or Irresponsible Marketing, therefore The Body Shop scores well for these criteria. Find out more about our ethical criteria.

What can The Body Shop do to improve its score?

The above benchmark score that The Body Shop is awarded on The Good Shopping Guide’s Ethical Soap & Shower Gel Ratings Table is the result of an evaluation of multiple ethical criteria.

As The Body Shop already receives a top score in the Ethical Soap & Shower Gel sector, The Good Shopping Guide encourages it to get in touch and apply for Ethical Accreditation. After sending in its application, The Body Shop will be offered the use of The Good Shopping Guide ethical mark.

However, we would encourage The Body Shop to gain Organic certification for its products, and cease its Political Donations in order to improve its score. If The Body Shop applies for Ethical Accreditation, The Good Shopping Guide would be able to offer some guidance on this.

Were you aware that your brand could benefit from Ethical Accreditation? If accredited by The Good Shopping Guide, brands can display our Ethical Mark, showcasing to consumers that it is an ethical and sustainable supplier. If you’re interested in learning more, please contact us or complete a Free Initial Assessment form.

Ethical performance in category


GSG score


GSG category benchmark


Ethical Rating


  • Environmental Report


  • Genetic Modification


  • Organic


  • Nuclear Power


  • Fossil Fuels



  • Animal Welfare


  • Vegetarian/Vegan Verified



  • Armaments


  • Irresponsible Marketing


  • Political Donations



  • Ethical Accreditation


  • Public Record Criticisms


  • Ethical Innovator


= GSG Top Rating = GSG Middle Rating = GSG Bottom Rating